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The Quest for a Great Brand, Part II
In this ebook we’ll show you how to become irresistible to your ideal customers through developing your brand personality.
What’s Inside
- What is brand personality and how it emotionally engages your audience
- The 12 major archetypes and how yours forms the backbone of your brand
- How your core values and attributes influence customer connections
- Using voice and tone to become irresistible
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