The San Diego Architectural Foundation (SDAF) will be launching an ongoing forum series, titled Context to further the organization’s commitment to keep conversations alive about the value of excellence in San Diego’s built environment. The SDAF committee chose Studio 2055 to provide branding, collateral and marketing communication for the …
Branding
Hope-Amundson’s Rebranding Featured in The Daily Transcript
Hope-Amundson Structural Engineers Tuesday, October 29, 2013 – It only took 14 years, but the former Hope Engineering finally has a new logo and new name: Hope-Amundson Structural Engineers. "We would have liked to have rebranded earlier but we wanted to first get through the recession and then change our name," said Chuck Hope, principal of …
Game Plan: Proposals and SOQs That Win Work
Gameplan: Proposals and SOQs That Win Work Is your proposal or SOQ working for you or against you? Let’s talk. Q. Do your proposals include cliché phrases like “exceeding client expectations,” “best builder in San Diego,” “we value our customers”…? A. These phrases may lack substantiation and can be ignored or frowned upon. You have to do better …
Comet Creative Builds Great Brands
Nowadays with the maturation of the digital revolution, marketing has changed dramatically and is in continual flux. We can do more with less, but now there's more "noise," with competition coming from all sides. Marketing your professional services or products effectively and knowing how well campaigns are performing is paramount to executive …
Comet Creative to Rebrand GBG & Associates With a New Website
San Diego, May 28, 2013 – GBG & Associates (GBG) chose Studio 2055 as their creative agency to invigorate their brand and develop a new website. The studio will create a WordPress site with a custom CMS that will enable GBG to easily update projects and news. Having worked with Georgi Bohrod, Principal of GBG, on numerous projects since 2002, …
San Diego Structural Engineering Legacy Evolves With Rebranding
When Carol Gilmore called late last year to say that we landed Hope Engineering's rebranding project, it was a great honor but also a big relief. We'd been working very closely with them on e-marketing for several years, but we were up against several other talented agencies. To win the work, we produced a video that highlighted Hope's longevity …
Reviews Are In: ResortCom Branding Books Reservations
Over ten years ago, I met Georgi through a mutual friend and our chemistry clicked. She's an expert in marketing and public relations for the hospitality and shared ownership industry. At that time, we collaborated with her company, GBG & Associates, and branded many resorts and B2B clients together, with ResortCom International being one of …
Comet Creative Announces Rebranding and New Website for Hope-Amundson Structural Engineers
FOR IMMEDIATE RELEASE Contact: Nanette Newbry Comet Creative (760) 729-8205 [email protected] wearecomet.com Comet Creative Announces Rebranding and New Website for Hope-Amundson Structural Engineers San Diego, CA, May 13, 2013 – Comet Creative (formerly Studio 2055), one of San Diego’s most recognized branding …
Reno Contracting’s 20th Anniversary Celebration
Congratulations to our long-time client, Reno Contracting, for being in business for twenty years in San Diego's construction industry. This hasn't been an easy feat but the company proves to persevere. "We celebrate our achievements as a hard-working, dedicated and talented team of construction professionals. Reno is a strong local business …
Warning: Check Your Brand Temperature – Are you HOT or COLD?
One of the most important assets you can develop for a business is a powerful brand. A memorable, effective brand is more than simply a logo or tagline. A brand is the culmination of who you are, how you’re differentiated from your competition, and how consumers perceive your worth. When evaluating your brand, there are several questions to …