Ongoing Marketing Partnership with San Diego Firm Focuses on Integrity and Performance Hope Engineering, headquartered in downtown San Diego, has recently enlisted Comet Creative, a marketing communications and design agency, to rebrand their company and build a fresh online presence with a new website. Established in 1993, Hope Engineering …
Branding
International Technology Company Regains Brand Recognition
TechMaster Electronics, headquartered in Vista, California, recently expanded into international markets with new locations in Thailand and Vietnam. With this expansion brought a huge challenge of maintaining brand consistency. I met with Mike Lynch, CEO of the company, and discovered that their logo had lost its luster over the twenty years. …
Rebranding Initiatives Deliver Big Payback
"Rebranding has kept us one of the top architectural sign manufacturers in San Diego County," says Don Glanz, owner of Glanz Signing + Graphics. We're happy when clients decide to invest in their brand, but it's imperative for us to know how our efforts have helped their company grow, especially in today's competitive market. Glanz Signing has …
Studio 2055 Joins Forces With Newly Formed LuminOre CopperTouch of Carlsbad
LuminOre CopperTouch Inc.™, headquartered in Carlsbad, California, awarded Studio 2055 with its corporate branding and marketing strategy initiatives. LuminOre CopperTouch is presently awaiting EPA approval for its innovative new products with copper antimicrobial properties to be used in hospitals, medical care facilities and other indoor public …
Creating Brand Loyalty In An Inundated Society
Our audiences are constantly being bombarded with streams of information. How do you raise your brand above the levels of inundation? In a recent article by Lorrie Bryan, called “Creating Brand Loyalty in an Inundation Age”, she interviewed key marketers to find out. Make it Personal Dr. Robert D. Winsor, professor of Marketing at Loyola Marymount …
Debra Simpson Branded
Debra Simpson, a web expert who specializes in creating social media platforms for speakers and writers, has rebranded her company. For the past few years, Simpson maintained four URLs that served different aspects of her business. Recently, she shifted from four to one central website, DebraSimpson.com. To create recognition for her new …
Build Your Brand and Design an App
Since the iPhone landed in the hands of millions of excited AT&T customers, it is no secret that the app scene has skyrocketed. As the smart phone industry has grown to include Andorid and Windows 7 phones, the public is more accessible via their cell phones than print, television and radio. Companies are using this increasing trend of …
La Costa’s Chopra Center for Well Being Gets Revitalized
The Chopra Center For Well Being conducts numerous restorative and health-related programs nationwide each year. To attract a larger demographic, the company retained Studio 2055 for research and design. The re-branding efforts would be applied to a full-color 32-page publication for online and direct-mail distribution. Solution: Discovering …
Digital Sales Tool: ECOFolio™
NEW! EMAIL MARKETING LOADED WITH VALUABLE LINKS The new ECOFolio™, just launched by Studio 2055, was designed to share important sales collateral with potential clients efficiently and without paper. “We are often faced with sharing project samples and marketing collateral with clients and want a fast, well-designed way of showing our work,” …
National Service Company Gets a Fresh Look
San Diego - Job Options, Inc., (JOI) a not-for-profit services supplier to military and government customers, is expanding its commercial-sector market. Having worked with Studio 2055 on many projects, Job Options turned to the Studio to come up with a new name, logo and branding. This was an interesting challenge, as the new company provides the …