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The Quest for a Great Brand, Part I
Good branding makes your brand’s position abundantly clear. In this ebook we’ll give you the tools to define just that. After reading this short ebook, you’ll be able to take action immediately on creating the perfect positioning for your brand.
- The brand journey in 3 parts
- Brand: the culture of desire and reason for being
- The branding mountain, how to get to the top
- Customer touch points
- The total brand experience
- The brand wheel
- Peak brand position strategy
- Seven core brand elements
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