KNA Structural Engineers
Brand Strategy, Identity, Collateral, Copywriting, Marketing, Website/Digital Marketing, SEO, Photography
Formerly KNA Consulting Engineers, the twenty-year-old firm wanted to refocus its brand and marketing strategy by changing its name to better represent its core competency, structural engineering. In an industry where engineering services are difficult to differentiate, we uncovered KNA’s unique talents and approach to projects during the brand strategy. Their new tagline, “integrity built in,” emphasizes the fact that their design is critical to a building’s safety, aesthetics and longevity. The mid-century-influenced design for the logo and unique color palette for the brand represents the personality of the firm and its attitude toward the award-winning work they perform for architects, owners and general contractors.
“The Comet Creative team were instrumental in the rebranding of our firm, including creating our new website. We found them to be an extraordinarily hard-working and talented group of professionals who exceeded our expectations. Their team’s profound creativity and marketing expertise will keep us as a repeat client.”
— David Nelson, S.E., Principal