Inspired by the wild creativity of the San Francisco music scene in the 1960s, we pay homage to this short-lived creative explosion with a series of artwork that reflects art nouveau influences and psychedelic styles of the time. Studio artists Nanette Newbry and Beibei An have interpreted monthly themes in the spirit of this artistic movement.
Moscoso was the only classically trained artist to join the small cadre of San Francisco poster artists in early 1966. After studying at Cooper Union in New York and Yale University, Moscoso moved west and enrolled at San Francisco State where he obtained a master’s degree in painting. He began creating rock ‘n’ posters and quickly pushed the limits of printing and design. He used optical effects and color combinations that made the design literally vibrate off the page. His unique style produced a mind-bending sensation of loss of equilibrium, similar to a drugged state. His poster work is exceptionally individualistic and easily identifiable.
Moscoso is 82 years old and won the AIGA Medal in 2018, which is the highest award for graphic designers. To see Moscoso’s original mind-bedding work, visit his website and read his bio on Wikipedia.
This artwork is one of a series from our 2019 Flashback calendar, and was created in our drug-free studios in Carlsbad, California.
