Birth of a Brand
At Comet Creative, brands are born with our Brand Quest™ assessment, during which we learn both the sparkle and the substance of what you do. You’ll be amazed by how this strategic approach reveals all the key ingredients that will put your one-of-a-kind brand into flight.
Whether you’re branding your entire company or a specific service or product line, this is your story. It’s our job to tell it in the best way.
- Brand strategizing and positioning
- Brand profiles
- Corporate and client audits
- Competitive research
- Message development
- Visual identity
- Product and company naming
- Brand style guides
- Product launches
Benefits of a Compelling Brand
A well-made brand relays a wealth of information about your promise and consistency. Core customers and potential supporters come to recognize at a glance the bigger meaning behind your key symbols and messaging.
A cohesive brand builds trust through understanding and absorption. People enjoy doing business with companies that clearly express what it means to be them.
The story that informs your brand serves as an evaluation tool, allowing you to instantly see how your performance lines up with your messaging and where it might be off course.
Recognition, attachment and the ability to adjust your trajectory to stay in proper alignment means growth, deeper market penetration and greater profitability.
Discover, Plan, Execute, Measure
Each of these steps gets your closer to the power of a compelling brand.
To start, you tell us who you are and what you do through a Brand Quest™ assessment and detailed brand audit.
Next we’ll assign management oversight, define the budget and establish a timeline for delivering each segment of the project.
Now it’s time to put it all together, receive your approvals and launch your brand on its well-mapped course.
Once in cyber-orbit, your brand must be monitored to see how it’s performing against desired outcomes. Our team is your ground control for this critical function.