Gameplan: Proposals and SOQs That Win Work
Is your proposal or SOQ working for you or against you? Let’s talk.
Q. Do your proposals include cliché phrases like “exceeding client expectations,” “best builder in San Diego,” “we value our customers”…?
A. These phrases may lack substantiation and can be ignored or frowned upon. You have to do better than that.
Q. Do your proposals include basic relevant work studies: project name, dates, cost and subs?
A. If so, you might not be demonstrating impressive differentials, facts or leverage points to stand out above the competition.
Q. Do your proposals stitch together different logos, images, typestyles and messages from various internal departments?
A. Your branding and messaging may be inconsistent, adding confusion to the review board.
Timeout: Together, let’s identify ways to improve your proposals or SOQs and map out actionable items to win work.
Studio 2055’s MVP: “Most Valuable Proposal” Package
1st Half: Analysis | Analysis includes review and discovery for:
• brand inconsistency
• clichéd writing
• “real” value propositioning and points of difference messaging backed up with substantiation
• project leverage points including facts, stats, merit awards, mentions and certificates
• proposal design
• internal process and resources
2nd Half: Plan and Execution | Improvement plan, changes and schedule for:
• consistent branding
• substantiated value-based messaging and points-of-difference messaging
• leveraged relevant work studies with values, facts and accomplishments
• writing for approach, schedule, company profile and team
• user-friendly layout and design
• streamlined process and centralized file system
Set up a complimentary consultation today.
Nanette Newbry, Principal and Creative Director
[email protected]
760.729.8205
LinkedIn | A/E/C Clients
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Ms. Newbry has pioneered new ways of creating nexus marketing strategies for a growing family of regional and national A/E/C clients. Since founding the Studio in 1986, Nanette’s vision of integrating both vertical and horizontal media and communications programs — whether for small companies or large — has earned her both professional respect and personal satisfaction. She’s an active member of American Institute of Graphic Arts, Society for Marketing Professional Services, American Marketing Association, U.S. Green Building Council, Carlsbad Chamber of Commerce and the Palomar College Technology Board. Ms. Newbry is a winner of multiple awards: HOW, Create, Step-by-Step, Print, Neenah Paper, Rotary International and the American Association of Museums.
