Comet Creative is pleased to be working with client/partner, American Circulation Innovations (ACI) of Long Beach, California to optimize lead generation with e-marketing and public relations. ACI specializes in the technology-driven distribution of a wide variety of print media, including the delivery of newspapers, telephone directories and target-marketing campaigns such as the distribution of free product samples, door hangers, flyers and custom advertising packages. ACI employs a GPS verification system that guarantees publications and advertisements are delivered to the right homes in a timely manner.
At the end of 2011, ACI approached the Studio with the desire to increase search-engine optimization and generate leads nationwide. Our renewed collaboration with Randall Brant, ACI’s V.P. of Sales and Marketing, is to optimize their press release campaigns for 2012.
For the next twelve months, the Studio will distribute the company’s public relations content online using Marketwire and email marketing. With ongoing email list management, the press releases will be targeted at ACI’s national media outlets, clients and core potential clients. Utilizing online press release and email portals, Comet Creative will be able to track results and generate leads for ACI. Providing analytics will give ACI more informed data for lead generation and closed sales.
Our strategy is to reinforce the message of ACI’s core mission–to provide “big-picture solutions for publishers and advertisers.” Since working with ACI a few years ago to revamp their website, Comet Creative’s marketing team enjoys working with Mr. Brant and his colleagues.
