Having outgrown their existing website, the AERO Group, headquartered in Atlanta, engaged Studio 2055 to create an all-new, comprehensive website for the firm.
The challenge for Studio 2055 was to take two associated websites and merge them into one cohesive site that would inform their potential customers of their abilities and scope of their services. The AERO Group comprises AERO Systems Engineering and AERO Bridgeworks. Both companies work in concert to deliver design-build projects for the aviation industry.
Following extensive meetings with Howard Paige, Director of West Coast Operations for AERO, and Founder/President Alan Barge, Studio 2055 began the process using its proprietary Brand Equity Value™ (BEV) system to gain vital information from the company that would eventually lead to the creation of a powerful, information-rich website for the AERO Group. Alan Barge noted that “the AERO Group is always ahead of aviation’s latest technological advances…we have designed, engineered and built projects totaling more than 500 million dollars at 4,000 gate positions at active airports nationwide. From the start, Studio 2055 recognized our areas of strength and how we could improve our brand. Nanette Newbry, Creative Director at Studio 2055, demonstrated that elevating our brand’s online presence would reinforce the leadership role we have in our industry.”
The Studio’s project scope included not only web design, but also branding, user experience, content development, capabilities and signature projects. A highlight of the website was the Studio’s updating of existing content that was originally created without benefit to the potential customer. The new website’s content showcases the history and structure of the company and demonstrates their expertise, capabilities and signature projects. Studio 2055 used a customized WordPress platform that provides a CMS (content management system) which allows the website to be constantly fresh and relevant.
“Since 1997,” said Mr. Barge, “our objective has been to maintain long-term client relationships by delivering outstanding customer service. We’re proud of the new website and are pleased by the thoughtful and creative consideration put forth by Studio 2055.”
