The holidays are upon us and now is the time to plan your holiday marketing campaign. From greeting cards to party invites and calendars, these are great opportunities to share your company’s values and have a more personal approach to your marketing. How does your company want to send its goodwill and 2014 wishes? • Email greeting to your entire …
Comet Trails Blog
Trending In Website Design: Flat and Scrolling
We asked our Studio 2055 designers and programmers a big question, "What are the new trends for website design and UX?" “The biggest web and app design change right now is flat design,” declares Annie Sexton, our web programmer. “It’s where buttons, navigation items and colors are generally solid and opaque, almost cutout-looking at times. The …
Hope-Amundson’s Rebranding Featured in The Daily Transcript
Hope-Amundson Structural Engineers Tuesday, October 29, 2013 – It only took 14 years, but the former Hope Engineering finally has a new logo and new name: Hope-Amundson Structural Engineers. "We would have liked to have rebranded earlier but we wanted to first get through the recession and then change our name," said Chuck Hope, principal of …
8 Reasons a Website “Refresh” is a Good Idea
Website Refresh or Re-do? In many cases, there's no need for a complete website overhaul. To determine if you're in need of a "refresh" or a "re-do," ask: How is your website working for you? Does it reflect your company's position in the industry? Does it back up your sales force and business development efforts? When was the last time you …
The Engineering News-Record Reports Winners of the ‘Best Projects 2013’
The Engineering News-Record (ENR.com) reports winners for the 'Best Projects 2013.' ENR received over 100 entries for projects located in California and Hawaii. San Diego projects were largely represented and received several awards. For subscribers, winners will be published in the December issue. Congratulations to the following San Diego …
For A/E/C and Professional Services Firms: Fill Your Sales Pipeline With a Content Marketing Plan
Using technology to market your professional service continues to change as new ways to reach clients evolve. Today's biggest challenge for finding new customers is “how to fill the sales channel.” Advances in technology provide new ways to support the sales cycle by increasing traffic to your website and creating buzz around your brand. In the …
Cowtent Marketing…It’s Not a Typo
Content marketing doesn't have to be complicated... For an upcoming presentation on building the sales channel with Internet marketing, we needed to come up with an infographic for a content marketing plan. Our graphic design intern drew this... and coined the term, 'Cowtent Marketing.' Great, right? …
Nanette Newbry Featured in The October Carlsbad Business Journal
Studio 2055's Nanette Newbry is featured in the October edition of the Carlsbad Business Journal. The article, "Fill Your Sales Pipeline With A Content Marketing Plan" will be presented as it relates to technology at the next Carlsbad Chamber of Commerce Technology Advisory Committee Meeting on October 15th. …
Marketing Guide for A/E/C: Mixing Online, Advertising and PR
A Balancing Act Print and online marketing strategies are a balancing act in any industry. The more you blog, use LinkedIn and social media, the more your SEO goes up. The more association meetings or trade shows you attend, the more your company becomes recognized. Familiarity of your brand, personalizing your team and creating solutions is …
It’s Not a Pool Party, It’s NOAA
Last night's AIA San Diego event held at NOAA Southwest Fisheries Science Center was a splash (ha, ha). This spectacular architectural project open house was attended by over 150 of San Diego's A/E/C industry leaders. Situated on the cliffs of La Jolla across from the deep waters of the La Jolla Canyon, it's a marvel of engineering, architectural …
