LEADING TRENDS IN INTERNET MARKETING WordPress has been one of the “go-to” tools for bloggers, but is that all it is good for? More and more websites are being created using WordPress themes. In fact, as of April 2013, version 3.5 had been downloaded over 18 million times. 1 “WordPress is a free and open source application and a dynamic …
Comet Trails Blog
Reno Contracting’s 20th Anniversary Celebration
Congratulations to our long-time client, Reno Contracting, for being in business for twenty years in San Diego's construction industry. This hasn't been an easy feat but the company proves to persevere. "We celebrate our achievements as a hard-working, dedicated and talented team of construction professionals. Reno is a strong local business …
10 Simple Ways To Boost Your Creativity
Are you feeling burnt out? Are you asked to be creative or innovative? We interviewed our graphic design team and made a list of their top ten ways to boost creativity. Laugh & Relax: Did you know that when you laugh endorphins release triggering stimulation to the brain? Did you also know that when you relax, your mind clears so thoughts …
Carlsbad Golf Company Exceeds Sales Goals by 30% with Email Marketing
Email marketing plays a big role in reaching new and current customers. Even though this post is late in coming, it's relevant today for consumer companies selling goods online. The Studio worked closely with Carlsbad golf equipment company, Polara Golf, to formulate a marketing strategy to make some quick sales and build their revenue stream. A …
Ferguson Pape Baldwin Architects Goes Mobile
Ferguson Pape Baldwin Architects, a leading architectural firm in San Diego, turned to Studio 2055 to build a foundation for their website and new content management system. With the rise of mobile device use in the A/E/C industry, the website needed to function properly on tablets and smart phones. To help boost SEO and visitor engagement, a …
Does Your Website Accurately Support Your Proposals and SOQs?
Proposals and Statements of Qualifications (SOQ) win work; their importance can’t be underestimated. When potential work is on the line, it’s imperative to stand out from your competitors. Hours of work and planning have gone into deciding “go” or “no-go,” writing and design for the submission. But how do your proposals and SOQs stack up against …
SDAI’s 52nd Annual International Exhibition Features Encaustic Work by Nanette Newbry
Nanette’s encaustic monotype entitled "Reaching the Living" was accepted by juror Daniel Foster into the San Diego Art Institute's 52nd Annual Art Exhibition. Her work was selected from over 1,200 submissions with the final show consisting of about 90 pieces. The opening reception is to be held this Saturday, April 13, 2013 from 6-8 pm, at the …
Leading Trends in Internet Marketing: Email Marketing Is Winning “iPopularity” Contest
Often when “email campaign” is mentioned, terms such as “CTRs” and “CAN-SPAM” come up to bewilder interested recipients. Did you know the acronym CAN-SPAM derives from the 2003 bill called Controlling the Assault of Non-Solicited Pornography And Marketing? CTRs, by the way, are click-through-rates. According to industry experts, we’re supposed to …
Warning: Check Your Brand Temperature – Are you HOT or COLD?
One of the most important assets you can develop for a business is a powerful brand. A memorable, effective brand is more than simply a logo or tagline. A brand is the culmination of who you are, how you’re differentiated from your competition, and how consumers perceive your worth. When evaluating your brand, there are several questions to …
Welcome Our New Marketing Intern
As our ongoing internship program enters its 18th year, we are happy to introduce our newest marketing intern, Tawny Perkins, who is attending the Eleanor Roosevelt College at UCSD. Previously she worked in retail management as a co-manager at Caché. Prior to Caché, she worked in domestic sales and in-house marketing at the Innes Clothing corporate …
