Studio 2055 is excited to be a sponsor and exhibitor at the third annual SMPS Pacific Regional Conference. The WAVE: Turning the Tide will hit downtown San Diego, February 16-17, 2012 at the Manchester Grand Hyatt San Diego. The conference is expected to draw over 300 attendees, including A/E/C marketing professionals from Hawaii, California, …
Comet Trails Blog
Press Release Distribution: Free or Paid?
Studio 2055 offers a wide range of public relations services to the A/E/C market. These include PR strategy and planning, research, copywriting, editing, SEO, ROI analytics and online press release distribution. Below are some simple guidelines for choosing either free or paid PR distribution. Free PR Distribution The main benefit of using a free …
Ramping Up the Annual Report Season: On Location at the Naval Medical Center San Diego
Annual report season is in full swing for the Studio starting with Job Options. This year's annual report will feature Michael Williams, a notable Job Options employee who works at the Naval Hospital Balboa. Creative Director Nanette Newbry, snapped this photo of Richard Dowdy, Studio 2055’s in-house photographer. Richard has been documenting Job …
5-Steps to E-mail Marketing Success
5 Steps to E-mail Marketing Success: 1. Decide on up to three topics. 2. Develop a branded look by using enticing photos, balanced graphic design and social media icons. 3. Grow and target your e-mail list. 4. Take all of the above and send to interested subscribers. 5. Savor well-informed customers and potential new business. To get …
Build Your E-mail List With Social Media
Continued from "Getting Your Priorities Straight With E-mail Marketing" E-mail marketing campaigns are maximized when paired with a robust e-mail list. One can send a great message but unless it is sent to people who are interested, it makes little difference. To build your e-mail list, use social media. Target Your List To build your e-mail …
Attention A/E/C: Keep Your Project Profiles Up-To-Date
Don't let this slip the marketing agenda - update your project profiles on your website! For the most part, websites can be left to exist online without much attention, with the exception of updating new projects to your "Project Profiles" section. Updating this section is imperative to staying current in the eyes of your clients. A recent survey …
Visit to ArtSplash
ArtSplash is an annual two-day, nonprofit, family event that promotes and benefits arts within the community. This year it was held September 24 & 25th in Carlsbad on Armada Drive, above the Carlsbad Flower Fields. On Saturday, we saw some artists creating chalk art on the street while others made sand sculptures. Vendor booths offered food …
Adding a Human Touch
Studio 2055's strength is supplying creative solutions to clients even when numbers hold most of the weight. When it comes to annual reports, interest is gained by focusing on what's behind the numbers. Typically, annual reports contain certain minimal financial statements of the company for its fiscal year. These are the numbers that go into …
Getting Your Priorities Straight with E-mail Marketing
To get measurable results quickly without spending a lot of time and money, e-mail marketing campaigns cost little to maintain and keep customers engaged. Our A/E/C clients are getting over 28% click-through rates, a percentage we're happy to see. Hope Engineering consistently uses e-mail marketing to keep customers current on projects. …
How do I Avoid E-mail Blacklisting?
For your e-mail marketing campaign, how do you keep from being blacklisted and transferred to "Junk", "Delete", "Spam" or "Opt-Out"? Make sure there is a double "Opt-In" link to make sure the readers want to subscribe to your emails Remove all inaccurate and bounced email addresses Remove any emails that have filed a SPAM complaint Identify …
