April 23, 2014 – San Diego, CA – Comet Creative, a creative branding and marketing agency, has been retained for brand strategy by iProtean, a San Diego-based firm specializing in online education for hospital boards. Comet Creative will be collaborating with Gordon Clark, President and CEO of iProtean, along with his staff of experts in the healthcare industry.
“Board governance is the key component to running a healthy hospital. When boards operate effectively, hospitals operate effectively, providing a functioning system for physicians, staff, patients and community. Nothing like their program has existed before now, and we know how important it is to educate their audience about its uniqueness,” noted Nanette Newbry, Principal and Creative Director for Comet Creative. “It’s a welcome challenge to help iProtean introduce their program. Our branding process will provide them with a clear direction for positioning their product and a plan for targeted sales and marketing material. We worked with Gordon in the past and we’re happy to be collaborating with him again.”
Gordon Clark and his team of experts conceived and designed iProtean’s online program to support board-member education for nonprofit hospitals in the United States. With its high production value and expert content, iProtean is positioned to be the leader in healthcare governance. The program provides an affordable and timesaving alternative to traditional conference-style learning. Produced by Emmy® award-winning video producer Matthew Eisen, the program is tailored for the user to search and learn about specific topics, then test their learning. “We want to be the Google of healthcare governance,” said Carlin Lockee, Vice President and Executive Editor for iProtean.
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About Comet Creative
Based in Carlsbad, California, Comet Creative is a creative branding and marketing agency. For nearly thirty years, Comet Creative has focused on developing strong client partnerships with leading companies including TaylorMade, 20th Century Fox, Four Seasons, Gemological Institute of America and Reno Contracting. Visit wearecomet.com or contact Nanette Newbry, Principal/Creative Director, at (760) 729-8205.
