I recently ordered this book from SMPS, intrigued that there was one written on digital marketing for AEC. It's a challenge writing strategy on this topic for AEC when companies' primary focus is on responding to RFPs. From my view, RFPs could have substantially more clout if aligned with the company's brand messaging and extended throughout their …
Content Marketing
The Building Blocks for Advancing Reputation – Social Media and Content Marketing Presentation
Social Media and Content Marketing: The Building Blocks for Advancing Reputation Veteran graphic designer and AEC branding expert Nanette Newbry engages in a presentation about social media for B2B and AEC businesses. Exactly what encompasses social media and how it can help with branding building, engagement and customer awareness with …
Three Key Business Development Tools for A/E/C
1. SEND E-NEWS / STAY CURRENT In today’s competitive environment, staying current with your customers is absolutely critical to your success. E-news campaigns are sustainable in nature–they maximize resources with no waste and little cost. E-news blasts have the potential to go “viral” if shared throughout your contacts’ networks. They can also …
Building a Social Landscape for A/E/C
Synopsis: Building a Social Landscape May 23, 2013 at 11:30 am Presented by NANETTE NEWBRY Principal, Creative Director Studio 2055 Veteran graphic designer and AEC branding expert Nanette Newbry will engage the group in a lively dialogue about social media for AEC businesses. Exactly what encompasses social media and how it can help with …
Using WordPress for the A/E/C Market
LEADING TRENDS IN INTERNET MARKETING WordPress has been one of the “go-to” tools for bloggers, but is that all it is good for? More and more websites are being created using WordPress themes. In fact, as of April 2013, version 3.5 had been downloaded over 18 million times. 1 “WordPress is a free and open source application and a dynamic …
Carlsbad Golf Company Exceeds Sales Goals by 30% with Email Marketing
Email marketing plays a big role in reaching new and current customers. Even though this post is late in coming, it's relevant today for consumer companies selling goods online. The Studio worked closely with Carlsbad golf equipment company, Polara Golf, to formulate a marketing strategy to make some quick sales and build their revenue stream. A …
Ferguson Pape Baldwin Architects Goes Mobile
Ferguson Pape Baldwin Architects, a leading architectural firm in San Diego, turned to Studio 2055 to build a foundation for their website and new content management system. With the rise of mobile device use in the A/E/C industry, the website needed to function properly on tablets and smart phones. To help boost SEO and visitor engagement, a …
Does Your Website Accurately Support Your Proposals and SOQs?
Proposals and Statements of Qualifications (SOQ) win work; their importance can’t be underestimated. When potential work is on the line, it’s imperative to stand out from your competitors. Hours of work and planning have gone into deciding “go” or “no-go,” writing and design for the submission. But how do your proposals and SOQs stack up against …
Leading Trends in Internet Marketing: Email Marketing Is Winning “iPopularity” Contest
Often when “email campaign” is mentioned, terms such as “CTRs” and “CAN-SPAM” come up to bewilder interested recipients. Did you know the acronym CAN-SPAM derives from the 2003 bill called Controlling the Assault of Non-Solicited Pornography And Marketing? CTRs, by the way, are click-through-rates. According to industry experts, we’re supposed to …
Magnetic Visuals – Websites With Compelling Imagery
Here’s the big truth: People would much rather SEE your website than READ your website. Why? Imagery grabs the user. Stimulating photos and colorful graphics attract the eye. They hold your customers and compel them to read your copy, absorb your message and then pull the trigger on your product or service. Images are the first thing people …
