From a blog post discussing previous work we've completed for the Chopra Center in LaCosta, Father Daniel called from Cupertino (SEO really works!). He runs the Legionary Retreat House, a spiritual respite for Catholics who wish to enrich their faith practice. For a long time, the retreat center struggled with their bookings and keeping their …
Content Marketing
Self-Publishing Company Gets Clicks With Animation
People each day are giving up regular TV viewing and, instead, are streaming video on their laptops and iPads. Businesses realize that online users want the instant gratification and the creative messaging that comes with video–it's immediate and engages viewers with little cost. We recently produced an illustrated motion graphic video with …
San Diego Biopharmaceutical Excellagen Launches New Website Designed By Studio 2055
Following FDA 510(k) clearance, Excellagen, a product of San Diego-based Cardium Therapeutics, launched their new website designed and developed by Studio 2055. Nanette Newbry, Principal of Studio 2055, collaborated with Cardium CEO Chris Reinhard, along with Excellagen’s lead scientist and public relations specialist in site development. Planning …
5-Steps to E-mail Marketing Success
5 Steps to E-mail Marketing Success: 1. Decide on up to three topics. 2. Develop a branded look by using enticing photos, balanced graphic design and social media icons. 3. Grow and target your e-mail list. 4. Take all of the above and send to interested subscribers. 5. Savor well-informed customers and potential new business. To get …
Build Your E-mail List With Social Media
Continued from "Getting Your Priorities Straight With E-mail Marketing" E-mail marketing campaigns are maximized when paired with a robust e-mail list. One can send a great message but unless it is sent to people who are interested, it makes little difference. To build your e-mail list, use social media. Target Your List To build your e-mail …
Getting Your Priorities Straight with E-mail Marketing
To get measurable results quickly without spending a lot of time and money, e-mail marketing campaigns cost little to maintain and keep customers engaged. Our A/E/C clients are getting over 28% click-through rates, a percentage we're happy to see. Hope Engineering consistently uses e-mail marketing to keep customers current on projects. …
How do I Avoid E-mail Blacklisting?
For your e-mail marketing campaign, how do you keep from being blacklisted and transferred to "Junk", "Delete", "Spam" or "Opt-Out"? Make sure there is a double "Opt-In" link to make sure the readers want to subscribe to your emails Remove all inaccurate and bounced email addresses Remove any emails that have filed a SPAM complaint Identify …
Penny For Your Thoughts: Putting a Value on Facebook
"If I had a penny for your thoughts" obviously originated a long time ago. Now, it would be more accurate to say, "If I had $3.60 for your thoughts" according to a recent article by Michael Strutton with Vitrue. "According to our research, a Facebook Page with 1 million fans is worth a minimum of $3.6 million in earned media annually," states …
Social Media: From “Eeeewww!” to “Whew!”
"Eeewww!" is the most classic reaction when you try to feed a baby green beans. If they really want to protest, they'll clamp their mouth shut or throw the food on the floor. Though they may try your patience, you know the new food will help them grow and they'll get over it. A few years ago, our Comet Creative design staff had the same …
QR Codes: The Up-and-Coming Marketing Tool
Have you seen odd squares with random maze-like hieroglyphics? Known as QR (Quick Response Codes), they are in magazines, storefront windows, websites, transit bus and subway signs. Created by a subsidiary of Toyota in 1994 to track box contents, the codes have been adapted by companies to market their goods and services. Smart phones can scan …
