To get measurable results quickly without spending a lot of time and money, e-mail marketing campaigns cost little to maintain and keep customers engaged.
Our A/E/C clients are getting over 28% click-through rates, a percentage we’re happy to see.
Hope Engineering consistently uses e-mail marketing to keep customers current on projects. “Building strong relationships has always been an important part of our company culture. Nanette and Comet Creative help us stay in touch with our clients with direct e-mail messages. They offer expert guidance in developing effective campaign messages, working with us throughout the design process and implementation. We’re pleased with the results: increased awareness of the types of projects we’re involved with and increased website activity” states Carol Gilmore, Marketing Coordinator at Hope Engineering.
We recently launched LuminOre’s “Visualize, Realize, Metalize” e-mail campaign. The message was clear: LuminOre was announcing two prestigious projects were completed which featured the unique properties of LuminOre Composite Metals. The two projects included the GUCCI Building Facade in Singapore and the dazzling metal dome atop the Bellagio Hotel and Casino in Las Vegas. Designed by Comet Creative, the email was branded, addressed their announcement, featured enticing photos, included calls-to-action and social icons for sharing.
Enhance your message. Email subscribers want content that is relevant to their interest in your company. Ask yourself, “What questions do my customers ask most often? What news does the company have that we can share? What problems seem to arise that we can address? Are there new trends in the market that we can announce?” Narrow your topics to no more than three.
For a continuation of this post, stay tuned for next week’s: “Using Social Media as a Tool for Building Your E-mail List.”
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More on the topic:
How Social Media Will Benefit Your Business
