If you’ve had your website for awhile, and you think it’s working just fine, you may not have checked it out on a mobile device. If you haven’t done so, do it now. Because it’s most likely how your customers find you.
The truth is, your clients use smartphones and tablets to discover you online. For example:
- Mobile usage: Americans now spend more time on their smartphones (51%) than on their desktops (42%), according to the 2015 Internet Trends Report.
- B2B research use: A recent Google study reports that 42% of B2B researchers use their mobile phones while researching purchases. And 49% do so while at work.
- Design matters: A Stanford study showed that 75% of users make judgements about a company’s credibility based on the visual design of its website.
So if your website is impossible to read or doesn’t show up in search because Google now gives preference to mobile-friendly websites, you’re surely losing traffic and probably losing customers and money in your pocket.
If you’d like a more in-depth view of mobile usage and how it can affect your business, download our whitepaper, Why a Mobile-Friendly Website Is a Smart Business Decision.
Put Your Site to the Test
Ready to take a good look at your website on mobile? Pull out your smartphone, type in your website URL, and go through each item in the checklist below. Do you notice any of the following?
|1||Your entire home page shrinks to fit on your screen, so it’s super tiny.|
|2||You can’t read the text unless you expand the page with your fingers.|
|3||It requires horizontal (left to right) scrolling to see the page.|
|4||The images look like postage stamps – or smaller.|
|5||Video won’t play because it requires an Adobe Flash plug-in.|
|6||The navigation isn’t visible unless you scroll horizontally or vertically.|
|7||Your “fat fingers” have trouble selecting the correct links.|
|8||Pop-ups obscure the site and you can’t close them.|
|9||It takes a long time for your site to load.|
|10||A Google search for your site on a smartphone doesn’t include the words “mobile-friendly” next to the search results.|
Did you check any of the boxes? If so, it’s likely that your site isn’t optimized for mobile. Here’s why:
Each page on your website appears in its entirety, just as it does on a desktop, only it’s a teeny tiny version. That means everything is small: the text, the images, the links, the navigation. To see anything, you have to expand a page or scroll horizontally. And because links are small and close together, it’s hard to click them. Ideally, text should be 16 pixels or larger for readability, and any buttons or links should be 40 pixels for optimal click-ability.
Other issues you may have encountered:
- Video doesn’t play on your site: Most likely, it’s because it’s encoded in Adobe Flash, which doesn’t work on most smartphones. Now developers use HTML5. (Note: Video on YouTube will work, because YouTube uses HTML5.)
- Large pop-ups: Do you have a pop-up inviting customers to sign up for a newsletter or email list? It might be fine for your desktop, but if it’s not coded correctly, it will obscure your website behind it and may be impossible to close on a small screen.
- Load time: Your website, designed for a desktop, might have large image files and a lot of code. That can slow down the load time on mobile. In fact, a recent study by Akamai stated that 52 percent of users expect a mobile web page to load in 2 seconds or less.
- Poor search results on Google: In April 2015, Google announced some big news: it was ”boosting the ranking of mobile-friendly pages on mobile search results.” That means that mobile-friendly sites how have an edge over sites that are not. No matter how good your search engine optimization (SEO) — from keywords in URLS, headlines and text — your search rankings will suffer.
Ensuring your website is mobile-friendly is a smart business investment. You provide your customers a with a good user experience when they visit your website on any device they choose, and you help them find your website because your search results improve on mobile. This can have a huge impact on your brand and how customers perceive your business.
Ready to go mobile?
We’d love to help you get started. Contact Studio 2055 today.
Learn More in Our Free Report
Thinking about going mobile? Download the short report to find out how a mobile-friendly website can:
- Improve your customers’ experience
- Boost your organic search results
- Enhance your brand