Here’s the big truth: People would much rather SEE your website than READ your website.
Why? Imagery grabs the user. Stimulating photos and colorful graphics attract the eye. They hold your customers and compel them to read your copy, absorb your message and then pull the trigger on your product or service.
Images are the first thing people see on your website. Pictures tell stories and transmit emotion. And when positioned strategically with meaningful captions, visual elements will actually guide your visitors around your pages and prompt them to take the actions you want them to take.
Take a look at these top sites we think demonstrate compelling images. The common thread is they’re clean, simple and reflective of the product or service’s level of sophistication.
MacGillivray Freeman Films – Film studio based in Laguna Beach that features IMAX motion picture experiences.
• Dramatic photos reflect film experience
• Film quality and creativity compels audience
• Identifies with audience
Harley Ellis Devereaux – Planning, architecture, engineering, interior/landscape architecture and construction services based in Michigan with office in San Diego.
• Professional photos showcase quality of work
• Use of strong colors and vibrant lighting
• Horizontal orientation vs vertical creates negative space for photos to pop
Electra Bicycle Company – Designs and manufactures cruiser bicycles that speak to one’s individuality and quest for quality; headquartered in Vista.
• Features local lifestyle photos rather than product photos or text
• Use of creative angles and zoomed-in photography
• Grey and black background allow colored photos to pop
Tim Mantoani Photography – Photographer specializing in advertising, commercial, editorial, sports, portrait and fine art; Southern California and New York.
• Images show his connection with subjects
• Features his strength: portraiture work
• Black background, gallery style display showcases work
Herman Miller – Modern furniture designs to improve the human experience where people work, heal, learn and live.
• Website and photos use color pallet (orange, red, grey, white)
• Backgrounds soften and enhance product photos
• Use of creative product displays
Zune – Digital media products by Microsoft includes line of MP3 players, distributed under the Xbox brand.
• Playful and imaginative illustrations use a bright, primary color pallet
• Illustrations are reflective of the products features
• Creative choice to use illustration
Recently, we posted a creative, colorful HD photo on our Facebook page, taken by our own photographer, Richard Dowdy. Tell us what you think and share with us visually compelling sites that attract your eye.