Many professional services firms cannot differentiate themselves from their competition. A well developed brand strategy will answer those questions of “how are you different from the competition.” From that strategy, the right messaging can be communicated to your target audience. Since the first point of contact with prospective clients is often online, having a well-defined website will draw prospects to you.
Here’s the top 11 benefits of developing a great site.
- Think Differently—Change the predictable conversation and make your competition’s irrelevant.
- Conversion Means ROI—Make every page an opportunity to talk with you.
- Good Design Means Good Business—Well-designed UI and site inspires confidence from your audience and delivers your message easily and succinctly.
- Reason to Return—Keep the site updated. When updated infrequently, you stop being relevant. Create content that your audience finds helpful.
- What Are You Thinking—A blog is relevant for professional services firms, but many businesses forget its importance and turn a blind eye. Your customers want to know about the people behind the business. Show them.
- What Industry Thinks—Showcasing industry awards establishes credibility and illustrates consistent project performance.
- What Clients Say—Testimonials are as old as the hills, but they work. Firms need to ask clients for feedback on how they solved a particularly challenge. Show clients that their words have value.
- Current Events—Keeping in touch with your audience matters. Whether you have a newsletter, e-blast or engage in social media, let them know you’re there. Separate yourself from all the noise.
- 24/7 Showcase—Your expertise and experience can be available around the clock, around the world. The web provides places for brand and messaging to shine and reinforces your brand position.
- Your Website As Business Development Tool—Business leaders refer back to your website for support. Your site backs you up, throughout your business and sales cycles.
- Easy Access—A current, professionally designed site provides visitors with material viewable across every platform. With mobile engagement rising every year, making your expertise available to customers on the go will increase your reach.
Take a look at some of the B2B websites we’ve designed (featured in the header):
ACI Last Mile Network | Wallach IP | Perez Vaughn & Feasby | Hope-Amundson
