“If I had a penny for your thoughts” obviously originated a long time ago. Now, it would be more accurate to say, “If I had $3.60 for your thoughts” according to a recent article by Michael Strutton with Vitrue. “According to our research, a Facebook Page with 1 million fans is worth a minimum of $3.6 million in earned media annually,” states Strutton.
Over time, marketing budgets have shifted where to . There was a period when marketers were testing the waters with new media options. Now, they have dove in deep with online media options. Direct mail in particular has given way to web, social and e-marketing.
The good news is, social media can be leveraged to give you a higher ROI. Viral online marketing, search engine optimization (SEO) and analytics can bring targeted returns that previous snail mail options couldn’t. The price of cyberspace comes with a price but the value of its real estate continues to increase.
Reference
“$3.60 Facebook Fan Valuation is Just the Tip of the Iceberg”, Michael Strutton, Vitrue blog
For more on social media, visit Comet Creative’s social media blog headlines.
