Studio 2055 offers a wide range of public relations services to the A/E/C market. These include PR strategy and planning, research, copywriting, editing, SEO, ROI analytics and online press release distribution. Below are some simple guidelines for choosing either free or paid PR distribution.
Free PR Distribution
The main benefit of using a free PR service is the cost; it’s free! Companies use a free PR service for press releases regarding new hires, winning contracts or new service offerings. Releases are posted to news sites, search engines, RSS feeds and the sites’ own news wire. The disadvantage is limited visibility and exposure. The release is not targeted to specific audiences, regions or trade media such as industry publications. Some distribution services offer analytics. Examples include:
Paid PR Distribution
Paid PR services offer a wide range of services and customer support. They specialize in emailing to hundreds of reporters that include algorithms that place releases on sites such as Yahoo Finance, Wall Street Journal, targeted trade publications and other print and online sites. These sites are expert in coding your releases so they will have priority in search engine results. Getting PR coverage for prestigious completed projects or expanding into a new geographic area are newsworthy topics that would benefit a company’s PR exposure and brand building.
PRWeb boasts that your information has the potential to reach more than 250,000 of their subscribers, 30,000 websites and 30,000 bloggers and journalists. With this network, they claim your site has a better chance of being picked up by a reporter or editor interested in re-posting or using the content in their own release.
The benefits of paying for distribution are the services. MarketWire offers a small-business package, provides editorial help, fact-checks and offers consulting with online search optimization (keywords, photos, videos and links).
The cost of the release is dependent on various attributes such as location for distribution (regional, national, international) and the number of words, pictures or videos used. The price can range from $25 for a basic post to $5,000 for a targeted, international, SEO-rich release. Examples of paid services include:
We welcome the opportunity to learn more about your company and its public relations efforts. Send us an email – we’d be happy to help!
