Hunsaker & Associates San Diego
Visual Brand Strategy, Positioning, Website Development, Messaging, Photography
With over thirty years of civil engineering experience, Hunsaker & Associates was not communicating their value and culture with prospects. More that 85% of companies looking to hire professional engineering services, first visit their website to evaluate the firm. Their dated website did not represent their value. We conducted interviews with the leadership, talked with project managers and staff and attended social events. This gave us the research to formulate the Hunsaker story “they engineer places where people live, work and play.” This differentiation communicates that Hunsaker has a unique approach for residential developments. They are true shapers of communities.
Project Outcomes | RESULTS
Turning Technical into an Emotional Story
Mountains of site plans and mountains of dirt transform a landscape, but in the end the result creates a place called home.
Research and collaborative brainstorming result in a Style Board that shows our vision for the site. This design tool shapes the visual brand including colors, illustrations, typography and photography. Specific web elements are designed that will be used throughout the site that also include our user-experience research.
Building a Site From the Ground Up
Working with principals of a technical firm can be a challenge. Over the years we have honed our process to bring the client right along the way. From detailed site maps to interactive wireframes, Hunsaker had a front row seat during the website’s design and development.
How Do You Define a Company’s True Value?
With today’s complex technology and online mash-up, at the core of any company are its people, their values and skills. It only took us a few days to learn that Hunsaker employees walk how they talk. From the top down, their staff are true believers that the work they perform makes a difference in people’s lives. This purpose is infused into every aspect of their actions, to bring their best thinking and passion to fulfill Hunsaker’s mission and that of their clients.