Wallach IP Management and Consulting
BRAND STRATEGY, COMPANY NAMING, IDENTITY, CONTENT DEVELOPMENT, WEBSITE
After spending twenty years working at large IP firms, Dr. Wallach wanted to work directly with clients and be closer to the value of her work. She found her passion while working for a number of start-ups, and saw a tremendous need for these companies to have top-notch patent consulting at affordable prices. We developed a solid brand strategy outlining industry pain-points and emphasizing her vast experience in biotech, biopharma and renewable biofuels. Since the launch of her brand, the firm has gained new clients along with the website providing qualified leads.
Project Outcomes | ROI
52% increase in customer retainers; website provides qualified leads; email marketing positions Dr. Wallach as leader in biotech IP consulting; appointed to UCSD Jacobs School of Engineering teaching staff for biotech start-ups.
COMPANY NAMING AND IDENTITY