CELEBRITY SPORTS BRANDING, IDENTITY, WEBSITE, SOCIAL MEDIA
After eight years on the LPGA tour, I.K. wanted to redefine her presence throughout the world and bring more attention to those causes she is passionate about. In-depth interviews structured around our BEV Quest™ process gave I.K. the clarity of vision she wished to communicate. A playful, energetic identity reflects her personality with motifs and colors of Indonesia that represent a spiritual trip she took last summer. Her purpose is to use her celebrity in golf to promote the values of self-empowerment and mutual respect for all peoples and cultures.