After ten years in business as generalist in industrial design, MindFlow Design shifted their business strategy to specialize solely on medical devices. The company needed to better align their brand and messaging to attract new business in the development of medical devices.

Using our Brand Quest™ process, we held mind mapping strategy sessions to develop their Brand Profile and new messaging. The Living Lab™ was named, a place and a process where they test user-experiences for the devices they design.

A content marketing review and competitive audit analyzed MindFlow’s current position, followed by recommendations on how to best communicate to their target audience.