ACI Last Mile Network™
BRAND STRATEGY, IDENTITY, WEB DEVELOPMENT, COLLATERAL, COPYWRITING, PR, PHOTOGRAPHY
Known as ACI, this 50-year old company brought innovation to its business model by leveraging its existing network to provide delivery services to the “last mile.” Along with the name change, we developed a new brand to better reflect the evolution of the company’s expanding parcel- and print-delivery business focused on the “last mile.” The new identity depicts the relationship between e-commerce delivery and print while illustrating the speed in which their technology is developing and the expectations of consumers for fast, accurate delivery. “Two Channels, Millions of Doorsteps, One Powerhouse” speaks to their ability to fulfill the growing demand for high-volume delivery.
Project Outcomes | ROI
Rebranding successfully expanded services for small parcel and magazine delivery; hired senior-level logistics, e-commerce personnel to execute new services; revitalized company morale; strengthened values.