Comet Creative

Bringing Neurodegenerative Disease Research into the Minds of Investors

Man looking at computer showing Qrons website

Qrons Inc.

Brand Strategy, Naming, Identity, Collateral, Copywriting, Website Design and Development

Qrons, a preclinical biotech company is engaged in research to find treatment to combat neurological injuries. Already publicly traded, the start-up came to Comet to develop the brand’s story: to take the founder’s passion, intelligence and unique business perspective to attract investors and research partners.

Project Outcomes | ROI

Strengthened appeal of company’s vision to investors and research partners; secured research support of Dartmouth College; successfully raised investor engagement and site traffic retention.

Visit the website

Qrons Homepage Hero

Neurons, or nerve cells, are not visually appealing because they have long tails called axons. By sketching and simplifying the main characteristics of a neuron, we designed an elegant mark to represent the company’s research focus of traumatic brain injury. Emphasizing the “Q” with a controlled typography pulls the logo together.

Qrons Color Research thoughts
Qrons Logo drafts
Qrons Logo drafts

Qrons logoQrons color palette

Qrons Typography
Qrons Business cards

Qrons has one office in New York and a research lab at Ariel University in Israel, so we presented the UX design and received feedback through remote Skype screen-share meetings. Designed for mobile-first users, the clean design along with concise messaging, the site directs users quickly to content most relevant to their interests.

Qrons wireframes

The strategy was to pair concise messaging with a clean design to direct users to the areas most relevant to their interests.

Qrons homepage screenshot

Qrons About us page
Qrons About us page
Qrons Science page
Qrons about TBI

Qrons mobile styling

Qrons imagery brain
Qrons Client Testimonial -- We were extremely pleased with the highly professional inaugural website Comet created for us. It has been extremely well received and been instrumental to our branding and perception in the marketplace. -Jonah Meer, CEO

Depicting Qrons’ mark graphically strengthens the brand’s visual style—uncomplicated and effective.

Qrons collateral

We automated the Investor Relations section of the website to meet SOX compliance standards. The website updates with live stock data, press releases and SEC filings. The client can easily export the data for investor presentations.

Qrons Stock API
Qrons Stock quote and chart

For more sample work from such specific industries as architecture, engineering, construction, biotech and other B2B markets — and B2C as well: Contact us
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