ClearSight Laser Center
BRAND AND MARKETING STRATEGY, IDENTITY, STATIONERY, CONSUMER BROCHURE, B2B BROCHURE
Following in-depth interviews with the client and consumers, our strategy emphasized the enormous benefits of LASIK surgery. We knew that marketing to optometrists required a B2B strategy, and different messaging for the consumer. The Studio developed ClearSight’s “Five Clear Steps” for optometrists to refer clients through education-based selling. “Are You Ready To Change Your Life” was the core brand message to consumers depicted with carefree lifestyle photography.
For more sample work from such specific industries as architecture, engineering, construction, biotech and other B2B markets — and B2C as well: Contact us