ClearSight Laser Center
BRAND AND MARKETING STRATEGY, IDENTITY, STATIONERY, CONSUMER BROCHURE, B2B BROCHURE
Following in-depth interviews with the client and consumers, our strategy emphasized the enormous benefits of LASIK surgery. We knew that marketing to optometrists required a B2B strategy, and different messaging for the consumer. We developed ClearSight’s “Five Clear Steps” for optometrists to refer clients through education-based selling. “Are You Ready To Change Your Life” was the core brand message to consumers depicted with carefree lifestyle photography.