Comet Creative

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Comet Creative Westberg White Architecture Website browsing

Westberg White Architecture

Brand Strategy, Identity, Messaging/Copywriting, Style Guide, Website Redesign

Despite its thirty years in practice, Westberg White Architecture needed to redefine its position and take command of its strengths with long-standing clients and industry partners. Through interviews with leadership, key stakeholders and clients, our positioning strategy emphasized the firm’s years of success in programming and design for educational institutions. We brought to light their human-centered design and the value this philosophy brings to teachers and students. Comet Creative designed a mobile-friendly and highly interactive website experience guiding users to the firm’s five capabilities, featured projects and calls-to-action.

Project Outcomes | RESULTS

Invigorated company trust and morale; secured new business along with renewed contracts; aligned leadership on business strategy; hired influential leader in education sector; 53% increase in site traffic.

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Repositioning a Three-Decade “Young” Architecture Firm

Comet Creative’s challenge was two-fold. First, reinvigorate the firm by focusing on its core strengths and values—human centered design, their collaborative culture and reputation for “smart” architectural solutions. Second, create a visual brand that made up for their lack of a strong digital presence.

WWA Logo Mark
WWA Team Culture
WWA Brand Profile
Brand Wheel

Our findings paved the way for new messaging which empowers the firm to articulate what makes WWA unique.

WWA Education photo shot

Visual Identity

Style boards and style tiles solidify the WWA visual brand story. Applying the messaging, typography, images, colors and icons, these visual elements move the project forward in the right direction. We designed a full suite of business papers to create a unified look across all of WWA’s offices.

WWA Styleboard Moodboard exploration

After three decades, the firm’s style was greatly misused. A style guide is an important document for their marketing team to keep the visual brand intact. The logo was designed for various uses along with font specifications and colors for print and digital.

WWA Style Guide Photo

WWA Color Palette
WWA Visual Patterns

WWA Collateral Design

Website Design and Development

COLLABORATIVE, CREATIVE, CONSISTENT is the prominent branding statement that came from our findings in brand strategy. We designed wireframes to inform how the site will function and how the user moves through the site, guiding them to inquire about the firm’s services. Our years of experience working with architects gave us the knowledge of what clients want when hiring for an architecture firm.

WWA Screen Presentation
WWA Wireframes
WWA Homepage Screenshot
WWA Project Torrance High School Stadium
WWA Services Menu
WWA Projects Page

WWA Sustainability
WWA Human Centered Design

WWA Culture shot

WWA Stats at a Glance

WWA Phone Screen Mockup
WWA We Design Places That Inspire: Analytics told us that a large portion of site visitors use mobile. Designing for mobile-first guided the site's development.

People hire people—showing the day-to-day activity at WWA gives clients a clear vision of the firm’s creative environment and enhances employee culture.

WWA Meeting

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