Westberg White Architecture
Brand Strategy, Identity, Messaging/Copywriting, Style Guide, Website Redesign
Despite its thirty years in practice, Westberg White Architecture needed to redefine its position and take command of its strengths with long-standing clients and industry partners. Through interviews with leadership, key stakeholders and clients, our positioning strategy emphasized the firm’s years of success in programming and design for educational institutions. We brought to light their human-centered design and the value this philosophy brings to teachers and students. Comet Creative designed a mobile-friendly and highly interactive website experience guiding users to the firm’s five capabilities, featured projects and calls-to-action.
Project Outcomes | RESULTS
Repositioning a Three-Decade “Young” Architecture Firm
Comet Creative’s challenge was two-fold. First, reinvigorate the firm by focusing on its core strengths and values—human centered design, their collaborative culture and reputation for “smart” architectural solutions. Second, create a visual brand that made up for their lack of a strong digital presence.
Our findings paved the way for new messaging which empowers the firm to articulate what makes WWA unique.
Style boards and style tiles solidify the WWA visual brand story. Applying the messaging, typography, images, colors and icons, these visual elements move the project forward in the right direction. We designed a full suite of business papers to create a unified look across all of WWA’s offices.
After three decades, the firm’s style was greatly misused. A style guide is an important document for their marketing team to keep the visual brand intact. The logo was designed for various uses along with font specifications and colors for print and digital.
Website Design and Development
COLLABORATIVE, CREATIVE, CONSISTENT is the prominent branding statement that came from our findings in brand strategy. We designed wireframes to inform how the site will function and how the user moves through the site, guiding them to inquire about the firm’s services. Our years of experience working with architects gave us the knowledge of what clients want when hiring for an architecture firm.
People hire people—showing the day-to-day activity at WWA gives clients a clear vision of the firm’s creative environment and enhances employee culture.