Spring is here and we’re relieved that we’ve all sprung forward to have brighter evenings and warmer days. Although our external movements are limited, we’re working together to help our customers find their true north.
A More Human Brand That Makes Deeper Connections
PCH Architects, a thirty-year old Redlands firm, has new leadership and wanted to refocus on the company’s future. With this change, we helped the company redefine its positioning, purpose and values, creating fresh new communications to tell a more human story.
More often our society is creating disconnections between one another even in our hyper-connected world. Today, we know people need and desire to make deeper connections with each other. And that’s what we do at PCH Architects.
—PCH Architects
Following the brand positioning, we designed the visual brand by designing a new logo, stationery, social media graphics and style guide. The straight and curved lines in their logo represent architectural rendering motifs and are used as graphic elements. The “H” in the logo emulates Spanish Revival, a style found throughout Redlands, and an architectural feature that the architects use in projects.
The vibrant orange and purple colors represent PCH Architects’ positive and renewed enthusiasm for the firm’s future and the design they do for their clients.
Say “Hi” to Meli and Traci!
All of us at the studio are so happy to work with Traci and Meli. Being a small agency, everyone supports one another by bringing their talent, knowledge and “go-get it” attitude to every design and marketing solutions while delivering flawless client experiences.
Traci Gordon Carr is our new Client Experience Manager. As a longtime resident of our beach town of Carlsbad, she has many years of experience owning and running several businesses for apparel and action sports. She loves problem solving and communicating with customers and vendors, and her exceptional organizational skills keep the studio humming at a quick pace.
“It’s lovely to work with the staff at Comet Creative. Being in a creative studio is breathing new life into my work day. With my experience designing apparel and working with clients and vendors all over the world, my position here is perfectly suited to my strengths.”
—Traci Gordon Carr, Client Experience Manager
Likewise, Meli has now been working with us for almost a year. She recently designed the logo for PCH Architects, is working on an annual report and is an overall happy-go-lucky addition to the company.
“As a former intern last summer, I was thrilled to join the Comet Creative team as a Graphic Designer. I love working and collaborating with the team, and have learned so much more about brand strategy and how design benefits our clients here. I also run a personal online stationery shop and enjoy growing and applying my experience and understanding of client work with my projects.”
—Meli Nguyen, Graphic Designer
Traci and Meli look forward to working with all of you, old and new and welcome the opportunity to meet you personally. To reach out to them please call us at 760-729-8205 or by email at [email protected]!
San Dieguito Engineering Gets a Site Revamp
Repositioning a Legacy Civil Engineering Company
For over 40 years, the civil engineering firm San Dieguito Engineering (SDE) has been serving the San Diego region, covering more than 30,000 acres of land, to build safe and vibrant communities that we live in. We are happy to have had the opportunity to work with them on their new website design.
Their previous website was in need of a refresh. The technology was quite dated and their content didn’t differentiate them from other civil engineering companies. They didn’t have a project section to showcase their work and in the absence of a blog page to host their news, they did not have their SEO in check.
We began with a scoping project. This helps the client and us to understand the wants and needs of the project. For the scoping phase we deliver:
- A complete site map
- UX and UI
- Content outline aligns with the site map
- Photography shot list
- Technology requirements
- Time commitment, schedule, budget
- Project management process
The project included content development, design and programming. With the addition of the news and blog section, they will be able to increase their web presence and offer their expertise to their clients.
You can see the new look and learn about their engineering services by visiting their site at sdeinc.com.
