I recently ordered this book from SMPS, intrigued that there was one written on digital marketing for AEC. It’s a challenge writing strategy on this topic for AEC when companies’ primary focus is on responding to RFPs. From my view, RFPs could have substantially more clout if aligned with the company’s brand messaging and extended throughout their website, online marketing and thought leadership within their community.
RFPs cannot live alone – they need back up. Take a look at The Fame Game 2.0 Digital Marketing Innovations for the Construction Industry. Author Carl Friesen, MBA, CMC, uses his background in journalism, and over 15 years experience in helping business professionals demonstrate the value of the services they provide. He uses his experience to present you with well-tested procedures guaranteed to produce results you can bank on.
