1. SEND E-NEWS / STAY CURRENT
In today’s competitive environment, staying current with your customers is absolutely critical to your success. E-news campaigns are sustainable in nature–they maximize resources with no waste and little cost. E-news blasts have the potential to go “viral” if shared throughout your contacts’ networks. They can also generate rapid customer feedback and fuel communication for potential opportunities. To top it off, deliverability, click-through rates and link activity can determine what worked and who viewed your email.
Here’s a rundown of some best exercises for maximizing an email’s performance.
- Narrow down the subject line and frontload with key words to increase open rates.
- Give the photos and images alt-text tags to motivate readers to download the images.
- Create a catchy intro paragraph to rope in readers from the first sentence.
- more + examples >
2. REPLY TO LEADS / USE THIS EMAIL ECOFOLIO RESPONSE TOOL
Imagine an interactive tool that showcases your best, most relevant projects to new prospects. This email tool can be branded, customized and integrated into your lead-response process. Here’s an example of an “ecofolio” we developed for LuminOre. The client manufactures a patent atomized metal that is applied to exterior facades and other surfaces. LuminOre regularly responds to people who inquire via their website contact form and from networking events. We designed their custom ecofolio to direct prospects to multiple documents and case studies.
- Send this email tool to leads from networking events and website inquiries
- As shown, customize your lead tool
- Direct prospects to view your top, most relevant work
- Send me a working sample
3. INCREASE CONTENT ONLINE / USE BLOG, MEDIA AND SOCIAL
We all have news and information to share and the search engines like it. Help your search results and online visibility with fresh content and these ideas for going viral:
- Post to your blog more >
- Post your news on the wire with FREE PR or PAID PR sources more >
- Send your news to local media (Business Journal, UT) and membership organizations (chamber of commerce)
- Post to your social media accounts including LinkedIn and Facebook
- Ask partners and affiliates to post or share your news and link back to your website
- Send evoking or intriguing article to social bookmarking websites such as Digg, Reddit, StumbleUpon and Delicious. Highly authoritative sites can dramatically improve search engine rankings if used properly
Get in touch with Studio 2055 and our A/E/C branding team will get to work for you.
