In fact, SEO stands for “search engine optimization” and is defined by Wikipedia as “…the process of improving the visibility of a website or a web page in search engines via “natural” or unpaid search results. In general, the earlier and more frequently a site appears in the search-results list, the more visitors it will receive from the search engine’s users.”
Let’s break this down
The goal of having a website is to gain awareness for your brand. If a person already knows your URL, they go straight to your site. If they do not and are searching Google, there is a chance the search engine will not find your website. To help the search-engine crawlers find your site, it is important to abide by SEO guidelines.
For example, if we search for a window replacement company, key words to type are “window replacement, San Diego.” A ton of URLs come back in the search results. The companies that come up first load their site with SEO tactics. Key words, unbroken code, meta tags, cross-links and rich content all are taken into consideration to include for searchable content. The more ways for search-engine crawlers to find you, the higher ranking you receive.
The top seven benefits of SEO include:
1. Cost-effective – no payment required and the cost per click declines through time after initial costs and lower ongoing costs
2. Credibility / Perception – expectations are set for businesses to be listed high in their search results
3. Healthier Website – valid code is necessary for search-engine crawlers
4. Brand Visibility – better search results equals larger audience
5. Targeted Prospects – searches are demand-driven, increasing the chance of good leads
6. Repeat Business – high results listings bring back customers
7. Unique Content – customers love it, Google loves it
“SEO is like acupuncture and homeopathy: It works even if you don’t know how or why,” posts Tad Chef with SEO 2.0 – SEO blog. In this time when the Internet is the source for most to find a product or service they need, there is no greater investment than SEO for your business.
Putting SEO to work using search-engine marketing (SEM) helps site owners meet online objectives such as generating leads, sales or building awareness.