Facebook and Twitter along with other social media outlets are great for promotion, marketing, and building brand loyalty for your company or business. However, is social media really as great as the world believes on an individual level? Or is it the beginning to the destruction of our humanity? Only twenty years ago, schools focused on reading, …
Comet Trails Blog
GIA Receives Sappi Paper Bronze Award
Sappi North American Printers of the Year judges have awarded the Gems & Gemology Winter 2010 journal as the 2011 Bronze winner for the magazine category. Chosen from 2100 entries, this special recognition is an honor for the Creative Director, Nanette Newbry of Studio 2055. The issue, distributed by the Gemological Institute of America, GIA, …
What’s the Latest Buzz Word?
The buzz-word SEO is everywhere, so what does it mean? Super electronic observation? Strange ethos occurrence? In fact, SEO stands for "search engine optimization" and is defined by Wikipedia as "...the process of improving the visibility of a website or a web page in search engines via "natural" or unpaid search results. In general, the earlier …
Creating Brand Loyalty In An Inundated Society
Our audiences are constantly being bombarded with streams of information. How do you raise your brand above the levels of inundation? In a recent article by Lorrie Bryan, called “Creating Brand Loyalty in an Inundation Age”, she interviewed key marketers to find out. Make it Personal Dr. Robert D. Winsor, professor of Marketing at Loyola Marymount …
The Marriage of Print and Digital
“Mr. Print, do you take Miss Digital to honor and cherish from this day forward?” With June being wedding month, we take this time to announce that traditional Mr. Print and modern Miss Digital have united. With the rise of online publications, the union of print and digital creates an advantage to consider for the production of reports and …
Debra Simpson Branded
Debra Simpson, a web expert who specializes in creating social media platforms for speakers and writers, has rebranded her company. For the past few years, Simpson maintained four URLs that served different aspects of her business. Recently, she shifted from four to one central website, DebraSimpson.com. To create recognition for her new …
Build Your Brand and Design an App
Since the iPhone landed in the hands of millions of excited AT&T customers, it is no secret that the app scene has skyrocketed. As the smart phone industry has grown to include Andorid and Windows 7 phones, the public is more accessible via their cell phones than print, television and radio. Companies are using this increasing trend of …
Local Design Studio Partners with Digital Media Expert
Business-to-business companies do not have to look any further than Studio 2055 for expert help with their Internet marketing strategies. Studio 2055 has forged a new and exciting partnership with publisher, Internet strategist and digital media expert, Debra Simpson of DebraSimpson.com. “Debra has immersed herself in social media since its …
Comet Creative Joins Designers Accord
The Studio recently became a supporter of Designers Accord, a network of designers, educators and business leaders who are committed to create positive environmental and social impact. One of the main principles at Studio 2055 is sustainability. We have created guidelines for the Studio and provide clients with more environmentally conscious …
La Costa’s Chopra Center for Well Being Gets Revitalized
The Chopra Center For Well Being conducts numerous restorative and health-related programs nationwide each year. To attract a larger demographic, the company retained Studio 2055 for research and design. The re-branding efforts would be applied to a full-color 32-page publication for online and direct-mail distribution. Solution: Discovering …
