AIA San Diego and SMPS San Diego are proud to present the 2nd Annual Barkitecture Design Competition! Community members of all ages have been invited to participate in the competition to design the best doghouse in San Diego! Proceeds from the event will benefit the San Diego Humane Society. Here at Comet we are all wagging our tails in …
Comet Trails Blog
Google’s Recent Update: The Fred Algorithm Update
Google has the SEO industry on pins and needles following an enormous update. The Fred update, originally thought to be an update that targeted links, turned out to be more focused on content and page layout. Rolled out on March 4, the Fred algorithm update targeted websites that share a couple of key factors. The websites affected are ad-heavy …
Design’s New Calling Card
Our new intern, Elizabeth Coyne, brings nearly two decades working as an art director for GIA along with a strong print background working with RR Donnelley as an account manager. One day she realized, “I want to do more design. I need to get back to my roots.” She discovered her love for art and design when she was in elementary school. Later, …
Discover Your Visual Identity
When it comes to being recognized as a leader in your industry, increasing your visibility and communicating your brand position, visual identity is at the core of your brand strategy. The visual identity includes the company’s logo, color, typography and visual attributes that define who and what the company does. Logo design is at the core of …
Why Clients Choose You— Hint, It’s Personal
“Cult” may be such a strong word these days, however, marketers sometimes use the phrase “cult of personality” to describe revolutionary branding and marketing strategies that produce loyal brand customers. You’ve heard of some of these: In-N-Out Burger, Trader Joe’s and Apple. Whether your company is big or small, B2B or B2C, the strategies and …
Comet Creative Wins 2016 Marketing Award
On Friday, October 7, Comet Creative was recognized with the 2016 Best Marketing Practices Award from the Carlsbad Chamber of Commerce. This award comes on the heels of the studio's rebranding launch which occurred on September 22. Of the eight categories, we were nominated for four others including the Community Impact Award, Excellence in …
A Way to Happiness: Find Your Purpose and Peace of Mind
Today I presented at the SMPS Pacific Regional Conference hosted by the Alaska chapter. Anchorage has been an amazing treat–the people, the culture, the mountains and the moose–it's all been great, especially the conference. I've learned a ton, met a number of smart, engaging people and will certainly come to Napa next year. If you want a copy …
Google’s Recent Update Could Turn Clients Away From Your Website
Is your website trustworthy? That is, when you open your website in your browser, does the web address show up as “HTTP” or “HTTPS” with a little green lock? When visitors see the green lock, their confidence in your website rises. Here’s why. Google Favors HTTPS New updates to Google’s web browser Chrome (the leading web browser in the …
A New Light on Professional Services Websites
Many professional services firms cannot differentiate themselves from their competition. A well developed brand strategy will answer those questions of “how are you different from the competition.” From that strategy, the right messaging can be communicated to your target audience. Since the first point of contact with prospective clients is often …
Brand Positioning Strategy and How You Can Make It Work
Brand, brand, brand, brand. We bet you can't find a word more used in the realm of 21st century marketing. With how often "brand" is brandished and thrown around, it's not difficult to find a wide range of explanations for what it means, how to do it, and why it's important. Instead of trying to add our two-cents to the hundreds of definitions …
