We're rarely in a fowl mood at the studio... ...But we had to turkey up this year! We have many, many things to be grateful for in this season of thanks (such as our amazing mascot Mika and an office stuffed with fun!). This year has been exciting (we've rebranded!) thanks to our wonderful team and the unwavering support we continue to …
Comet Trails Blog
Studio 2055 Becomes Comet Creative
Carlsbad, Calif. (Sept. 27, 2016) – Studio 2055 announced today that its corporate name change is now Comet Creative, following an extensive rebranding effort to coincide with the marketing firm’s 30th anniversary. The company, headquartered in Carlsbad, Calif., was founded by Principal/Creative Director Nanette Newbry in 1986 as a graphic …
Awarding Athletes for Their Outstanding Performance with Great Design
While the Summer Olympics were being held in Rio, the America’s Finest City race of InMotion’s America’s Finest City Half Marathon (AFC) was held in San Diego on August 21. Athletes started at the world-famous Cabrillo National Monument, passed the Star of India and ended in Balboa Park. Thousands of runners completed the half marathon course and …
The Esprit of a Wild and Precious Life
About a year and half ago, Gary Holmes, President of Z BioScience, came to the Studio for a branding project. He had just lost his daughter, Brittany Maynard. As a young woman diagnosed with a terminal brain tumor who then moved to Oregon to end her life, Brittany had been in the media for some time. When he spoke about it I got a lump in my throat …
How Images Can Help Us Understand Scientific Data
The power of pictures: how we can use images to promote and communicate science? It’s a fact—a single image is worth a thousand words; but there is additional real value in using images to promote scientific content. Visual content drives engagement, and images help us learn. They grab our attention, inspire us and help explain difficult …
Branding Beats Quality. How Did the Dollar Shave Club Do It?
The Dollar Shave Club, based in Los Angeles, has been bought by London-based Unilever Corporation for one billion dollars. The startup, based in Los Angeles and founded by CEO Mike Dubin, offers razors, blades and other personal care products by mail in North America and Australia. The acquisition by Unilever gives the giant company a broad base to …
Your Website is an Extension of Brand Experience. That’s Why Clients Trust Us
We love to tell brand stories here at Comet Creative. Clients have asked us, "Why should we hire you for web projects?" Our Studio's major point-of-difference is our brand-centric approach to every web project we do. Good brands mean good business, and after all, it’s your return on investment that is a measure of the project's success. SEE OUR …
Creating Great Photography-to-Brand Recognition
When we first began collaborating with Lionshead Studios, I was so impressed with not only the quality of their photography but the quantity as well. The studio’s amazing photo/video facility, with the largest cove in San Diego, literally had hundreds of adidas shoes and shirts styled ready for photography. A lot of products. Patrick [Vaughn] was …
Bring Your Brand To Life. Storytelling Is Not Just for Kids
Over this past year, I’ve been asked to meet with companies that are ready to make some changes in the way their firms are represented. As opportunities continue to grow with our hyper-connected audiences, companies need to move away from thinking about purely branded content and embrace true storytelling. Going back a few years, the style was …
I Met Muhammad Ali
On Friday, Muhammad Ali finally succumbed to Parkinson's. As a contemporary of Ali, I followed his career from the Rumble in the Jungle to the Supreme Court case for his failing to enlist during the Vietnam war. I sympathized with his plight. As a kid, I saw aircraft carriers bringing thousands of soldiers to fight in Vietnam–many of them never …
