Over this past year, I’ve been asked to meet with companies that are ready to make some changes in the way their firms are represented. As opportunities continue to grow with our hyper-connected audiences, companies need to move away from thinking about purely branded content and embrace true storytelling. Going back a few years, the style was …
Content Marketing
BRANDit Live! Webinar Featuring Dr. Frankenstein
The BRANDit Live! series continues on October 14th at 10:00 a.m. (PDT) Please join us for our second webinar featuring Nanette Newbry, creative director and branding strategist, along with her guest Alan Bush, SEO expert extraordinaire. This webinar will show you how through SEO your brand can come to life! Watch the recording: Bring My Brand …
Join Nanette for a Webinar Feb 19th on Content Marketing and Lead Generation
Content Marketing and Lead Generation: Closing the Loop Nanette is co-hosting a live webinar February 19th at 10 am with fellow San Diego company xRM3 on Content Marketing and Lead Generation. We'll cover trends and tips for filling your sales pipeline. Wed, Feb 19, 2014 10:00 AM - 11:00 AM PST Join us! Over 90% of successful B2B …
‘Tis the Season for Holiday Campaigns
The holidays are upon us and now is the time to plan your holiday marketing campaign. From greeting cards to party invites and calendars, these are great opportunities to share your company’s values and have a more personal approach to your marketing. How does your company want to send its goodwill and 2014 wishes? • Email greeting to your entire …
Trending In Website Design: Flat and Scrolling
We asked our Studio 2055 designers and programmers a big question, "What are the new trends for website design and UX?" “The biggest web and app design change right now is flat design,” declares Annie Sexton, our web programmer. “It’s where buttons, navigation items and colors are generally solid and opaque, almost cutout-looking at times. The …
8 Reasons a Website “Refresh” is a Good Idea
Website Refresh or Re-do? In many cases, there's no need for a complete website overhaul. To determine if you're in need of a "refresh" or a "re-do," ask: How is your website working for you? Does it reflect your company's position in the industry? Does it back up your sales force and business development efforts? When was the last time you …
For A/E/C and Professional Services Firms: Fill Your Sales Pipeline With a Content Marketing Plan
Using technology to market your professional service continues to change as new ways to reach clients evolve. Today's biggest challenge for finding new customers is “how to fill the sales channel.” Advances in technology provide new ways to support the sales cycle by increasing traffic to your website and creating buzz around your brand. In the …
Cowtent Marketing…It’s Not a Typo
Content marketing doesn't have to be complicated... For an upcoming presentation on building the sales channel with Internet marketing, we needed to come up with an infographic for a content marketing plan. Our graphic design intern drew this... and coined the term, 'Cowtent Marketing.' Great, right? …
Marketing Guide for A/E/C: Mixing Online, Advertising and PR
A Balancing Act Print and online marketing strategies are a balancing act in any industry. The more you blog, use LinkedIn and social media, the more your SEO goes up. The more association meetings or trade shows you attend, the more your company becomes recognized. Familiarity of your brand, personalizing your team and creating solutions is …
Online Content Marketing Can Fill Your Sales Channels
Using technology to market your product or service continues to change as new ways to reach customers evolve. Today's biggest change for finding new customers is “how to fill the sales channel.” Advances in technology provide new ways to support the sales cycle by increasing traffic to your website and creating buzz around your brand. In the past, …
