Here’s the big truth: People would much rather SEE your website than READ your website. Why? Imagery grabs the user. Stimulating photos and colorful graphics attract the eye. They hold your customers and compel them to read your copy, absorb your message and then pull the trigger on your product or service. Images are the first thing people …
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Carlsbad Golf Company Exceeds Sales Goals by 30% with Email Marketing
Email marketing plays a big role in reaching new and current customers. Even though this post is late in coming, it's relevant today for consumer companies selling goods online. The Studio worked closely with Carlsbad golf equipment company, Polara Golf, to formulate a marketing strategy to make some quick sales and build their revenue stream. A …
Reviews Are In: ResortCom Branding Books Reservations
Over ten years ago, I met Georgi through a mutual friend and our chemistry clicked. She's an expert in marketing and public relations for the hospitality and shared ownership industry. At that time, we collaborated with her company, GBG & Associates, and branded many resorts and B2B clients together, with ResortCom International being one of …
It’s Not a Pool Party, It’s NOAA
Last night's AIA San Diego event held at NOAA Southwest Fisheries Science Center was a splash (ha, ha). This spectacular architectural project open house was attended by over 150 of San Diego's A/E/C industry leaders. Situated on the cliffs of La Jolla across from the deep waters of the La Jolla Canyon, it's a marvel of engineering, architectural …
‘Tis the Season for Holiday Campaigns
The holidays are upon us and now is the time to plan your holiday marketing campaign. From greeting cards to party invites and calendars, these are great opportunities to share your company’s values and have a more personal approach to your marketing. How does your company want to send its goodwill and 2014 wishes? • Email greeting to your entire …
INTEGRIV Transforms Its Business with Rebranding
Working with Comet Creative and following their unique branding process, we were able to not only define our core values and strengthen our founding principles, we were also able to add some real definition to differentiate ourselves in what is a crowded and highly competitive market. This process created the foundation of our core messaging that …
Comet Creative Partners With Pacific Cancer Fitness
On May 8th Comet Creative was a sponsor of the San Diego AMA 17th annual Cause Conference. The Studio raffled a $500 consultation and Susan Webster of Pacific Cancer Fitness (PCF) was the recipient. Comet Creative is thrilled to partner with Susan in collaborating with the creation of her story for her crowd source-funding program. Susan hopes …
Creating Great Photography-to-Brand Recognition
When we first began collaborating with Lionshead Studios, I was so impressed with not only the quality of their photography but the quantity as well. The studio’s amazing photo/video facility, with the largest cove in San Diego, literally had hundreds of adidas shoes and shirts styled ready for photography. A lot of products. Patrick [Vaughn] was …
Branding Beats Quality. How Did the Dollar Shave Club Do It?
The Dollar Shave Club, based in Los Angeles, has been bought by London-based Unilever Corporation for one billion dollars. The startup, based in Los Angeles and founded by CEO Mike Dubin, offers razors, blades and other personal care products by mail in North America and Australia. The acquisition by Unilever gives the giant company a broad base to …
Internship Program Mentors Up and Coming Designers
By Richard Dowdy As an ongoing internship program at Studio 2055 enters its 15th year, we are happy to introduce our newest design intern, Leslie Rekettye, who earned a degree in Biology from John Carroll University in Cleveland. After graduation, Leslie moved to San Diego to work for Advance Tissue Sciences, a biotech company located in Torrey …