Our Creative Director Ryan Kondolay, a leading AEC branding and marketing expert, will show you the most effective strategies to reach the clients you want. Many smaller architecture firms don't have huge budgets or a large enough staff dedicated to marketing. That means you have to be smart and strategic to spread the word and bring in new …
Branding
Great Branding Answers the Question: How Can Our Firm Thrive in a Rapidly Changing Economy?
I was recently invited by Wade Taylor of WS Radio to discuss the many business problems A/E/C and other B2B companies continually face. The economy is strong right now, and as all of us know, the one constant is that everything will change at sometime. Business is up, then it is slows down. Global economics, sociological and political events, even …
Does Your Brand Identity Tell Your Story in 90 Seconds?
FACT: We are visual people. Scientific research show that we make snap judgments about products and companies within the first 90 seconds—and between 62% to 90% of that initial “gut feeling” is influenced by your brand’s identity. Research also tells us that the human brain learns and reacts much faster to visuals than to text—in fact, 60,000 …
What’s in a Name? Is it the Everything for Your Business?
"A rose by any other name would smell as sweet." -Shakespeare Romeo Montague and Juliet Capulet were doomed the moment they fell in love. Their surnames represented the histories, relationships and values that defined the animosity between the two families. While their names were no more than a string of letters, it was what the names …
Why Clients Choose You— Hint, It’s Personal
“Cult” may be such a strong word these days, however, marketers sometimes use the phrase “cult of personality” to describe revolutionary branding and marketing strategies that produce loyal brand customers. You’ve heard of some of these: In-N-Out Burger, Trader Joe’s and Apple. Whether your company is big or small, B2B or B2C, the strategies and …
Brand Positioning Strategy and How You Can Make It Work
Brand, brand, brand, brand. We bet you can't find a word more used in the realm of 21st century marketing. With how often "brand" is brandished and thrown around, it's not difficult to find a wide range of explanations for what it means, how to do it, and why it's important. Instead of trying to add our two-cents to the hundreds of definitions …
Studio 2055 Becomes Comet Creative
Carlsbad, Calif. (Sept. 27, 2016) – Studio 2055 announced today that its corporate name change is now Comet Creative, following an extensive rebranding effort to coincide with the marketing firm’s 30th anniversary. The company, headquartered in Carlsbad, Calif., was founded by Principal/Creative Director Nanette Newbry in 1986 as a graphic …
Branding Beats Quality. How Did the Dollar Shave Club Do It?
The Dollar Shave Club, based in Los Angeles, has been bought by London-based Unilever Corporation for one billion dollars. The startup, based in Los Angeles and founded by CEO Mike Dubin, offers razors, blades and other personal care products by mail in North America and Australia. The acquisition by Unilever gives the giant company a broad base to …
Your Website is an Extension of Brand Experience. That’s Why Clients Trust Us
We love to tell brand stories here at Comet Creative. Clients have asked us, "Why should we hire you for web projects?" Our Studio's major point-of-difference is our brand-centric approach to every web project we do. Good brands mean good business, and after all, it’s your return on investment that is a measure of the project's success. SEE OUR …
Branding for AMA San Diego’s Sell-out Signature Event
On Thursday November 12, we along with 200+ top San Diego marketers gathered for AMA's signature event, The Art of Marketing. Studio 2055 worked tirelessly to brand, design and produce all of the collateral for the conference. We collaborated with David Palmer, AMA's president, to come up with the theme Practical Agile Strategies. The theme hits at …