With the huge rise of social media marketing, hashtags play a very prominent role in effective marketing practices. Used properly, they extend your online reach and visibility and advance your brand's reputation. On the other hand, used improperly they will negate the effectiveness you put into all the planning, writing and posting that you …
Content Marketing
Practical Marketing Advice to Make Meaningful Connections During COVID
In speaking with a client yesterday, we talked about how during COVID we are still able to connect with one another, but we're not able to make connections. What's the distinction? To connect with each other, we use technology to make that happen. But to make an authentic connection with one another often takes years to really get to know them. …
Captivating Content for Marketers Webinar
If you missed out on our Lunch and Learn webinar last month, Captivating Content for Marketers: How to attract prospective clients and build your brand, don’t stress. A recording of the webinar is right at your fingertips. Now more than ever, it is so important that you utilize your website to attract, engage and convert your visitors and …
The Marketing Leader’s Role in the Post-COVID-19 Landscape
Excellence is a core value that we work towards everyday. Providing insight into today's branding and marketing practices, is our studio's purpose. Over these past few months we have been having virtual happy hours and birthdays online, plus doctors' appointments and groceries delivered from apps. Many of our daily routines are now handled …
B2B: How Social Media Will Benefit Your Business
Using Social Media to Your Benefit “We are a B2B company. What value does social media have for us?” Jen Doyle, Senior Research Analyst with Marketing Sherpa responds, “In B2B marketing, social media is most effective at achieving branding goals, such as influencing brand reputation and increasing brand awareness. It’s also a very effective …
Does Your Brand Identity Tell Your Story in 90 Seconds?
FACT: We are visual people. Scientific research show that we make snap judgments about products and companies within the first 90 seconds—and between 62% to 90% of that initial “gut feeling” is influenced by your brand’s identity. Research also tells us that the human brain learns and reacts much faster to visuals than to text—in fact, 60,000 …
Google’s Recent Update: The Fred Algorithm Update
Google has the SEO industry on pins and needles following an enormous update. The Fred update, originally thought to be an update that targeted links, turned out to be more focused on content and page layout. Rolled out on March 4, the Fred algorithm update targeted websites that share a couple of key factors. The websites affected are ad-heavy …
Comet Creative Wins 2016 Marketing Award
On Friday, October 7, Comet Creative was recognized with the 2016 Best Marketing Practices Award from the Carlsbad Chamber of Commerce. This award comes on the heels of the studio's rebranding launch which occurred on September 22. Of the eight categories, we were nominated for four others including the Community Impact Award, Excellence in …
A Way to Happiness: Find Your Purpose and Peace of Mind
Today I presented at the SMPS Pacific Regional Conference hosted by the Alaska chapter. Anchorage has been an amazing treat–the people, the culture, the mountains and the moose–it's all been great, especially the conference. I've learned a ton, met a number of smart, engaging people and will certainly come to Napa next year. If you want a copy …
How Images Can Help Us Understand Scientific Data
The power of pictures: how we can use images to promote and communicate science? It’s a fact—a single image is worth a thousand words; but there is additional real value in using images to promote scientific content. Visual content drives engagement, and images help us learn. They grab our attention, inspire us and help explain difficult …
