"Eeewww!" is the most classic reaction when you try to feed a baby green beans. If they really want to protest, they'll clamp their mouth shut or throw the food on the floor. Though they may try your patience, you know the new food will help them grow and they'll get over it. A few years ago, our Comet Creative design staff had the same …
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Brand Positioning Strategy and How You Can Make It Work
Brand, brand, brand, brand. We bet you can't find a word more used in the realm of 21st century marketing. With how often "brand" is brandished and thrown around, it's not difficult to find a wide range of explanations for what it means, how to do it, and why it's important. Instead of trying to add our two-cents to the hundreds of definitions …
Trending In Website Design: Flat and Scrolling
We asked our Studio 2055 designers and programmers a big question, "What are the new trends for website design and UX?" “The biggest web and app design change right now is flat design,” declares Annie Sexton, our web programmer. “It’s where buttons, navigation items and colors are generally solid and opaque, almost cutout-looking at times. The …
La Costa’s Chopra Center for Well Being Gets Revitalized
The Chopra Center For Well Being conducts numerous restorative and health-related programs nationwide each year. To attract a larger demographic, the company retained Studio 2055 for research and design. The re-branding efforts would be applied to a full-color 32-page publication for online and direct-mail distribution. Solution: Discovering …
San Diego Structural Engineering Legacy Evolves With Rebranding
When Carol Gilmore called late last year to say that we landed Hope Engineering's rebranding project, it was a great honor but also a big relief. We'd been working very closely with them on e-marketing for several years, but we were up against several other talented agencies. To win the work, we produced a video that highlighted Hope's longevity …
The Marriage of Print and Digital
“Mr. Print, do you take Miss Digital to honor and cherish from this day forward?” With June being wedding month, we take this time to announce that traditional Mr. Print and modern Miss Digital have united. With the rise of online publications, the union of print and digital creates an advantage to consider for the production of reports and …
Springtime Growth for our Clients and the Studio
Spring is here and we're relieved that we've all sprung forward to have brighter evenings and warmer days. Although our external movements are limited, we're working together to help our customers find their true north. A More Human Brand That Makes Deeper Connections PCH Architects, a thirty-year old Redlands firm, has new leadership and …
Does Your Website Accurately Support Your Proposals and SOQs?
Proposals and Statements of Qualifications (SOQ) win work; their importance can’t be underestimated. When potential work is on the line, it’s imperative to stand out from your competitors. Hours of work and planning have gone into deciding “go” or “no-go,” writing and design for the submission. But how do your proposals and SOQs stack up against …
Comet Creative to Rebrand GBG & Associates With a New Website
San Diego, May 28, 2013 – GBG & Associates (GBG) chose Studio 2055 as their creative agency to invigorate their brand and develop a new website. The studio will create a WordPress site with a custom CMS that will enable GBG to easily update projects and news. Having worked with Georgi Bohrod, Principal of GBG, on numerous projects since 2002, …
Insights into Internships for Marketing and Beyond (Part 2)
The transition from college to a full-time job can be intimidating to say the least. One way to take the stress out of the job search is to be as prepared as possible via internships. Now that you have decided you really need an internship, what kind of company should you pursue? Here are four important criteria that can help you decide. 1) …