see our animated card 'Tis the season to send out special greetings to clients wishing them good cheer for the holidays. As part of our dedication to reducing the carbon footprint, Studio 2055 designs and sends out e-cards for many of our clients. Here's a few suggestions when planning your message: 1. Make it friendly and personal: "Hi Nancy" …
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One, Two, Three National SMPS Marketing Awards for Comet Creative!
Comet Creative is proud to announce that we recently were awarded three Merit Awards from SMPS National. The annual awards were presented during SMPS Build Business on Thursday, August 1, in Washington, D.C. During the black-tie event, winners were recognized as the very best of Marketing Communications by professional services firms in the design …
Brand Quest Travels to the University of San Diego
On Tuesday and Wednesday, November 12th and 13th, Nikki Holloway and I were invited by Professor Leah Weston to speak to her marketing classes at University of San Diego on brand and how it impacts a company's growth and reputation. The students are majoring in marketing, finance, real estate and media. Their diverse studies gave us an opportunity …
AVALONβTurning a Commodity into a Dynamic Brand
For A/E/C and Professional Services Firms: Fill Your Sales Pipeline With a Content Marketing Plan
Using technology to market your professional service continues to change as new ways to reach clients evolve. Today's biggest challenge for finding new customers is βhow to fill the sales channel.β Advances in technology provide new ways to support the sales cycle by increasing traffic to your website and creating buzz around your brand. In the …
Practical Marketing Advice to Make Meaningful Connections During COVID
In speaking with a client yesterday, we talked about how during COVID we are still able to connect with one another, but we're not able to make connections. What's the distinction? To connect with each other, we use technology to make that happen. But to make an authentic connection with one another often takes years to really get to know them. …
A New Light on Professional Services Websites
Many professional services firms cannot differentiate themselves from their competition. A well developed brand strategy will answer those questions of βhow are you different from the competition.βΒ From that strategy, the right messaging can be communicated to your target audience. Since the first point of contact with prospective clients is often …
Creating the Job Options Annual Report
San Diego's Job Options, Inc. (JOI), has for the past 28 years focused on placing disabled and non-disabled workers in government and commercial businesses. Job Options has been a valued client of Comet Creative for the past 10 years, creating brochures, annual reports and other marketing materials to support its mission: to employ those who …
Content Hero Checklist
Free Download Be a Content Hero This handy tool was created with love just for you. The easy-to-follow checklist includes all the important items from the corresponding article: A Get-Ready Guide and Handy Content Checklist for Your New Website Get the download instantly when you subscribe: We won't spam you and we'll keep your …