In speaking with a client yesterday, we talked about how during COVID we are still able to connect with one another, but we're not able to make connections. What's the distinction? To connect with each other, we use technology to make that happen. But to make an authentic connection with one another often takes years to really get to know them. …
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Debra Simpson Branded
Debra Simpson, a web expert who specializes in creating social media platforms for speakers and writers, has rebranded her company. For the past few years, Simpson maintained four URLs that served different aspects of her business. Recently, she shifted from four to one central website, DebraSimpson.com. To create recognition for her new …
Local Design Studio Partners with Digital Media Expert
Business-to-business companies do not have to look any further than Studio 2055 for expert help with their Internet marketing strategies. Studio 2055 has forged a new and exciting partnership with publisher, Internet strategist and digital media expert, Debra Simpson of DebraSimpson.com. “Debra has immersed herself in social media since its …
The Financial Planning Doctor Is In
Danny Recht, the owner of FinancialPlanningDr.com, is adept at saving lifestyles. He is able to create complete financial plans starting with clients’ budgeting and insurance needs, retirement planning and investment strategies. Studio 2055 was approached by Recht to create a logo for his company. Through the studio's Brand Equity Value process, …
Luggage Label Art Adorned Suitcases as Early as the 1800s
TRAVELING THROUGH A SERIES OF DREAMS The Art of the Luggage Label Trying to pick out your suitcase at the airport can be a maddening experience, as 99% of the cases circling the carousel are usually a monochromatic black. Many travelers now differentiate their bag with colored ribbons on the handles. Years ago, when travel was mostly by …
Start-Up Lasso Applications Rounds It Up with a New Company and Product Launch
For years working at Oracle as senior sales consultants, Christina and John Braggiotti developed vast experience in complex software environments. The recent launch of their new start-up company, Lasso Applications, puts that experience to work with an online-based solution that provides communication and collaboration for lab equipment …
Comet Creative Builds Great Brands
Nowadays with the maturation of the digital revolution, marketing has changed dramatically and is in continual flux. We can do more with less, but now there's more "noise," with competition coming from all sides. Marketing your professional services or products effectively and knowing how well campaigns are performing is paramount to executive …
Game Plan: Proposals and SOQs That Win Work
Gameplan: Proposals and SOQs That Win Work Is your proposal or SOQ working for you or against you? Let’s talk. Q. Do your proposals include cliché phrases like “exceeding client expectations,” “best builder in San Diego,” “we value our customers”…? A. These phrases may lack substantiation and can be ignored or frowned upon. You have to do better …
For A/E/C and Professional Services Firms: Fill Your Sales Pipeline With a Content Marketing Plan
Using technology to market your professional service continues to change as new ways to reach clients evolve. Today's biggest challenge for finding new customers is “how to fill the sales channel.” Advances in technology provide new ways to support the sales cycle by increasing traffic to your website and creating buzz around your brand. In the …