The buzz-word SEO is everywhere, so what does it mean? Super electronic observation? Strange ethos occurrence? In fact, SEO stands for "search engine optimization" and is defined by Wikipedia as "...the process of improving the visibility of a website or a web page in search engines via "natural" or unpaid search results. In general, the earlier …
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Google’s Recent Update Could Turn Clients Away From Your Website
Is your website trustworthy? That is, when you open your website in your browser, does the web address show up as “HTTP” or “HTTPS” with a little green lock? When visitors see the green lock, their confidence in your website rises. Here’s why. Google Favors HTTPS New updates to Google’s web browser Chrome (the leading web browser in the …
How to Prepare Your Website Content (with Free Content Checklist)
Are you ready to start your new website? Whether you’re starting from scratch with a brand-new website, or you need to overhaul your current site – I’m sure you’re probably rarin’ to go and chomping at the bit. But before you can get your new vision out into the world, there is an important question to ask. It’s one of the first questions we …
WordPress 5 and Gutenberg: What You Must Know to Avoid Problems
Have you heard? WordPress 5 was just released in early December and the biggest part of this major core upgrade is a brand new content editor interface called Gutenberg. It’s going to be a great addition to an already robust content management system that WordPress provides. However it comes with some pitfalls that we aim to help you avoid. Even …
SEO Guide For Marketers | How to use SEO to draw customers to your brand
The Quest for a Great Brand A shout-out to those who attended our recent webinar on brand and SEO. Comet Creative’s editorial purpose is to provide meaningful content that helps you with leadership, effective tools and other relevant information to support your marketing and business development strategy. Here are answers to your questions …
Milton Glaser, a Designers’ Designer
A preeminent American graphic designer, art director, Illustrator and visual philosopher died a few weeks ago on June 26 at the age of 91, on his birthday. Even if you don’t know his name, you’ll recognize his iconic designs, such as his “I ♥ NY” logo or his 1966 poster of Bob Dylan. This amazing influencer to our world of design was Milton …
Awarding Athletes for Their Outstanding Performance with Great Design
While the Summer Olympics were being held in Rio, the America’s Finest City race of InMotion’s America’s Finest City Half Marathon (AFC) was held in San Diego on August 21. Athletes started at the world-famous Cabrillo National Monument, passed the Star of India and ended in Balboa Park. Thousands of runners completed the half marathon course and …
Leading Trends in Internet Marketing: Email Marketing Is Winning “iPopularity” Contest
Often when “email campaign” is mentioned, terms such as “CTRs” and “CAN-SPAM” come up to bewilder interested recipients. Did you know the acronym CAN-SPAM derives from the 2003 bill called Controlling the Assault of Non-Solicited Pornography And Marketing? CTRs, by the way, are click-through-rates. According to industry experts, we’re supposed to …
A Rebranding That Will Stand the Test of Time
Safeguard Your Business and Your Brand with Routine Website Maintenance
Imagine if you bought a new car and never took it for routine maintenance. Eventually, the oil would run low. The brake pads would wear out. The timing belt might fail. Lack of attention to your auto will cause big problems down the road. Your website is no different. It, too, needs regular maintenance, such as backing up data, applying security …