A preeminent American graphic designer, art director, Illustrator and visual philosopher died a few weeks ago on June 26 at the age of 91, on his birthday. Even if you don’t know his name, you’ll recognize his iconic designs, such as his “I ♥ NY” logo or his 1966 poster of Bob Dylan. This amazing influencer to our world of design was Milton …
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Demystifying Social Media Hashtags
With the huge rise of social media marketing, hashtags play a very prominent role in effective marketing practices. Used properly, they extend your online reach and visibility and advance your brand's reputation. On the other hand, used improperly they will negate the effectiveness you put into all the planning, writing and posting that you …
Press Release Distribution: Free or Paid?
Studio 2055 offers a wide range of public relations services to the A/E/C market. These include PR strategy and planning, research, copywriting, editing, SEO, ROI analytics and online press release distribution. Below are some simple guidelines for choosing either free or paid PR distribution. Free PR Distribution The main benefit of using a free …
Client Testimonials
Rebranding Solves Many Critical B2B Problems
Every week executives and business owners talk to us about challenges in their businesses that are not easily solved in a few meetings or even with specialized training. Problems like stagnating growth, rise of competitors and unexpected changes in client demographics can stem from a plethora of situations, so for many, it is difficult to know …
Leading Trends in Internet Marketing: Email Marketing Is Winning “iPopularity” Contest
Often when “email campaign” is mentioned, terms such as “CTRs” and “CAN-SPAM” come up to bewilder interested recipients. Did you know the acronym CAN-SPAM derives from the 2003 bill called Controlling the Assault of Non-Solicited Pornography And Marketing? CTRs, by the way, are click-through-rates. According to industry experts, we’re supposed to …
WordPress 5 and Gutenberg: What You Must Know to Avoid Problems
Have you heard? WordPress 5 was just released in early December and the biggest part of this major core upgrade is a brand new content editor interface called Gutenberg. It’s going to be a great addition to an already robust content management system that WordPress provides. However it comes with some pitfalls that we aim to help you avoid. Even …
Rebranding Initiatives Deliver Big Payback
"Rebranding has kept us one of the top architectural sign manufacturers in San Diego County," says Don Glanz, owner of Glanz Signing + Graphics. We're happy when clients decide to invest in their brand, but it's imperative for us to know how our efforts have helped their company grow, especially in today's competitive market. Glanz Signing has …
San Diego Architectural Foundation Chooses Comet Creative for Branding and Marketing
The San Diego Architectural Foundation (SDAF) will be launching an ongoing forum series, titled Context to further the organization’s commitment to keep conversations alive about the value of excellence in San Diego’s built environment. The SDAF committee chose Studio 2055 to provide branding, collateral and marketing communication for the …
Solving Global Issues with Design Thinking in 48 Hours
Human-centered design thinking is used to create everything from the built environment and medical devices to websites and shopping apps. Companies are now more focused on social consciousness and environmental issues and are moving away from traditional business models driven purely by profit, convenience and disposability. There is a global wave …