Is your website trustworthy? That is, when you open your website in your browser, does the web address show up as “HTTP” or “HTTPS” with a little green lock? When visitors see the green lock, their confidence in your website rises. Here’s why. Google Favors HTTPS New updates to Google’s web browser Chrome (the leading web browser in the …
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SEO Guide For Marketers | How to use SEO to draw customers to your brand
The Quest for a Great Brand A shout-out to those who attended our recent webinar on brand and SEO. Comet Creative’s editorial purpose is to provide meaningful content that helps you with leadership, effective tools and other relevant information to support your marketing and business development strategy. Here are answers to your questions …
Milton Glaser, a Designers’ Designer
A preeminent American graphic designer, art director, Illustrator and visual philosopher died a few weeks ago on June 26 at the age of 91, on his birthday. Even if you don’t know his name, you’ll recognize his iconic designs, such as his “I ♥ NY” logo or his 1966 poster of Bob Dylan. This amazing influencer to our world of design was Milton …
A Rebranding That Will Stand the Test of Time
WordPress 5 and Gutenberg: What You Must Know to Avoid Problems
Have you heard? WordPress 5 was just released in early December and the biggest part of this major core upgrade is a brand new content editor interface called Gutenberg. It’s going to be a great addition to an already robust content management system that WordPress provides. However it comes with some pitfalls that we aim to help you avoid. Even …
Awarding Athletes for Their Outstanding Performance with Great Design
While the Summer Olympics were being held in Rio, the America’s Finest City race of InMotion’s America’s Finest City Half Marathon (AFC) was held in San Diego on August 21. Athletes started at the world-famous Cabrillo National Monument, passed the Star of India and ended in Balboa Park. Thousands of runners completed the half marathon course and …
Branding Resources
Is Your B2B Website Mobile Friendly?
If you’ve had your website for awhile, and you think it’s working just fine, it's time to view it on your mobile phone. It’s most likely how more than 50% of clients find you on mobile devices and are making judgments about your company there. "In 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in …
It’s Not a Pool Party, It’s NOAA
Last night's AIA San Diego event held at NOAA Southwest Fisheries Science Center was a splash (ha, ha). This spectacular architectural project open house was attended by over 150 of San Diego's A/E/C industry leaders. Situated on the cliffs of La Jolla across from the deep waters of the La Jolla Canyon, it's a marvel of engineering, architectural …
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