With new developments in our company, it was time to evaluate our own website. We retain excellent clients who find us online, so it's a priority to have our site represent our culture, services and work. Site Evaluation The first step was a site evaluation to review technology, user experience, content, functionality and, of course, design. …
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Insights into Internships for Marketing and Beyond (Part 3)
The transition from college to a full-time job can be intimidating to say the least. One way to take the stress out of the job search is to be as prepared as possible via internships. Now that you have decided you really need an internship, where can you look to find it? There are four main categories of places to look. 1) School Services- …
How Images Can Help Us Understand Scientific Data
The power of pictures: how we can use images to promote and communicate science? It’s a fact—a single image is worth a thousand words; but there is additional real value in using images to promote scientific content. Visual content drives engagement, and images help us learn. They grab our attention, inspire us and help explain difficult …
Discover Your Visual Identity
When it comes to being recognized as a leader in your industry, increasing your visibility and communicating your brand position, visual identity is at the core of your brand strategy. The visual identity includes the company’s logo, color, typography and visual attributes that define who and what the company does. Logo design is at the core of …
Comet Creative Offers a Yoga Morning Session with Chopra Center’s Tim Herr
“Listen to your heart beat…we are all connected…” Tim Herr, yoga instructor at the Chopra Center in La Costa, reminded our staff and friends last Friday, as we all began our day with a yoga class. Tim came to the Studio early in the morning for a relaxing yet awakening experience. Before getting our emails and launching our programs, we all …
Chipper Hatter Takes a Bite Out of Comet Creative
After recently sponsoring the Society for Marketing Professional Services' Pacific Regional Conference, we are proud to announce the winner of our $50 Apple Gift Card! The winner is... Chipper Hatter, Photographer at www.chipperhatter.com In light of the conference, we share the desire to improve strategic plans, realign expectations and use …
Hope-Amundson’s Rebranding Featured in The Daily Transcript
Hope-Amundson Structural Engineers Tuesday, October 29, 2013 – It only took 14 years, but the former Hope Engineering finally has a new logo and new name: Hope-Amundson Structural Engineers. "We would have liked to have rebranded earlier but we wanted to first get through the recession and then change our name," said Chuck Hope, principal of …
Ebook: How to Discover Your Brand Personality
Download Free Ebook The Quest for a Great Brand, Part II In this ebook we’ll show you how to become irresistible to your ideal customers through developing your brand personality. What's Inside What is brand personality and how it emotionally engages your audience The 12 major archetypes and how yours forms the backbone of your …
Ebook: How to Position Your Brand
Download Free Ebook The Quest for a Great Brand, Part I Good branding makes your brand’s position abundantly clear. In this ebook we’ll give you the tools to define just that. After reading this short ebook, you’ll be able to take action immediately on creating the perfect positioning for your brand. What's Inside The brand journey …
Rebranding Solves Many Critical B2B Problems
Every week executives and business owners talk to us about challenges in their businesses that are not easily solved in a few meetings or even with specialized training. Problems like stagnating growth, rise of competitors and unexpected changes in client demographics can stem from a plethora of situations, so for many, it is difficult to know …