“Cult” may be such a strong word these days, however, marketers sometimes use the phrase “cult of personality” to describe revolutionary branding and marketing strategies that produce loyal brand customers. You’ve heard of some of these: In-N-Out Burger, Trader Joe’s and Apple. Whether your company is big or small, B2B or B2C, the strategies and …
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Comet Creative Develops Brand Strategy for iProtean’s Online Education Program
April 23, 2014 – San Diego, CA – Comet Creative, a creative branding and marketing agency, has been retained for brand strategy by iProtean, a San Diego-based firm specializing in online education for hospital boards. Comet Creative will be collaborating with Gordon Clark, President and CEO of iProtean, along with his staff of experts in the …
Advertising Design for the Highest ROI
There is an art and a science to creating effective print ads; it differs from best practices for online advertising. When you want to make the most of your print advertising, the messaging and design are critical to pulling in the highest ROI for your efforts and expense. Print advertising growth is up 11.5% from 2017 according to a recent study …
Brand Quest Travels to the University of San Diego
On Tuesday and Wednesday, November 12th and 13th, Nikki Holloway and I were invited by Professor Leah Weston to speak to her marketing classes at University of San Diego on brand and how it impacts a company's growth and reputation. The students are majoring in marketing, finance, real estate and media. Their diverse studies gave us an opportunity …
Job Options (JOI) Branding Completed
Comet Creative has completed a fresh branding program for Job Options that included services brochures, case studies and a newly designed website. The company hires disabled employees in meaningful positions with government, military and in the private work sector. The new branding showcased real Job Options employees, photographed by Richard …
Building a Social Landscape for A/E/C
Synopsis: Building a Social Landscape May 23, 2013 at 11:30 am Presented by NANETTE NEWBRY Principal, Creative Director Studio 2055 Veteran graphic designer and AEC branding expert Nanette Newbry will engage the group in a lively dialogue about social media for AEC businesses. Exactly what encompasses social media and how it can help with …
Three Key Business Development Tools for A/E/C
1. SEND E-NEWS / STAY CURRENT In today’s competitive environment, staying current with your customers is absolutely critical to your success. E-news campaigns are sustainable in nature–they maximize resources with no waste and little cost. E-news blasts have the potential to go “viral” if shared throughout your contacts’ networks. They can also …
25 Days of #Designber – New Year 01.02 Update
Final Update: All 25 days of designber have been posted! Our gift to you to kick off the New Year is the finished poster which reveals our hidden message! Click here to download the hi-res file. Happy #Designber! This season at Comet Creative we have decided to celebrate the holidays (ho ho ho) with 25 days of design! Our staff is …
Ebook Series: Quest for a Great Brand
Social Media: From “Eeeewww!” to “Whew!”
"Eeewww!" is the most classic reaction when you try to feed a baby green beans. If they really want to protest, they'll clamp their mouth shut or throw the food on the floor. Though they may try your patience, you know the new food will help them grow and they'll get over it. A few years ago, our Comet Creative design staff had the same …