TechMaster Electronics, headquartered in Vista, California, recently expanded into international markets with new locations in Thailand and Vietnam. With this expansion brought a huge challenge of maintaining brand consistency. I met with Mike Lynch, CEO of the company, and discovered that their logo had lost its luster over the twenty years. …
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Insights into Internships for Marketing and Beyond
The transition from college to a full-time job can be intimidating to say the least. One way to take the stress out of the job search is to be as prepared as possible via internships. So why are internships so important?ย Here are five solid reasons: 1)ย ย Related Work Experience: Every full-time job has some requirement when it comes to related …
Creating Brand Loyalty In An Inundated Society
Our audiences are constantly being bombarded with streams of information. How do you raise your brand above the levels of inundation? In a recent article by Lorrie Bryan, called โCreating Brand Loyalty in an Inundation Ageโ, she interviewed key marketers to find out. Make it Personal Dr. Robert D. Winsor, professor of Marketing at Loyola Marymount …
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Our Influence on the World of Gems and Gemology
GIA Collaborates with Comet Creative for Its Yearly Education Catalog and Annual Calendar For twelve years, GIA (Gemological Institute of America) has engaged Comet Creative for a wide variety of projects that support their worldwide marketing efforts and eleven campuses throughout Europe, Asia and North America. The studio designed and produced …
Brand Positioning Strategy and How You Can Make It Work
Brand, brand, brand, brand. We bet you can't find a word more used in the realm of 21st century marketing. With how often "brand" is brandished and thrown around, it's not difficult to find a wide range of explanations for what it means, how to do it, and why it's important. Instead of trying to add our two-cents to the hundreds of definitions …
Powerful Inbound Marketing Promotes ZNE
One, Two, Three National SMPS Marketing Awards for Comet Creative!
Comet Creative is proud to announce that we recently were awarded three Merit Awards from SMPS National. The annual awards were presented during SMPS Build Business on Thursday, August 1, in Washington, D.C. During the black-tie event, winners were recognized as the very best of Marketing Communications by professional services firms in the design …
Comet Creative to Brand World Champion LPGA Golf Pro
Comet Creative proudly announces that it has been retained by I.K. Kim, LPGA golf professional, for personal branding, public relations, content marketing and website development. Ms. Kim chose the studio for our deep golf and sports-industry experience and proximity to her training center. We plan to bring more visibility to Ms. Kimโs …